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Cost of Living in the Business Innovation Capitals of the U.S.

Sales Pop!

This means there are now other cities ripe with technological, science, engineering, and innovation opportunities that are also cheaper to live in. Cincinnati, Ohio. We’ll discuss which cities are on the list and how they can provide excellent career chances and a more affordable living cost.

Gambling 130
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Where are you getting your work done? Wednesday’s Daily Brief

Martech

Anyone involved with marketing automation will have both a scientific and an artistic skillset,” said Ashley Cover, Marketing Technology Leader for Siena Corporation, at a MarTech panel discussion. Dr. Monica Cox , Professor, The Ohio State University. New team members have to be creative and also scientific.

CRM 109
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What is an Early Adopter? A 3-Minute Rundown

Hubspot

In 2011, there were 150 marketing technology companies scrambling to convince the business world that digital was the future of marketing. And they’re all battling each other to win a spot in the technology stack of almost every business in the world. Today, that number has exploded to nearly 7,000 companies. What is an early adopter?

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Why Yellow Pages Ads Are Becoming Obsolete

Hubspot

Instead, it follows the curves and tools of emerging online technologies. Some Quick Facts: Since 2007, many states quit printing residential listings or have pending requests: Alabama, Delaware, Florida, Georgia, Indiana, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Texas, Virginia and Wisconsin.

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How to Avoid Becoming a Marketing Fossil

Hubspot

Paul (who runs a highly successful agency in Ohio) thinks clients and agencies can do better -- he recommends engaging and assessing agency partners based on their ability to “consistently produce measurable outcomes” and to “work with agency partners that care as much about performance and success as you do.”

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Is your brand guilty of greenwashing in your Google Ads?

Search Engine Land

based organization upheld in the UK In the UK there was a recent case of greenwashing found involving 4AIR , an aviation sustainability organization based in Cleveland, Ohio. If the ASA's AI technology can detect greenwashing within live ads , I imagine it wouldn’t be too hard for Google to do something similar.

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Sales Pipeline Radio, Episode 194: Q & A with Marilyn Cox @MarilynECox

Heinz Marketing

This week’s episode is entitled “What Do Tina Fey, The Ohio State University and B2B Marketing Have in Common?” Paul: I want to see if they can make the connection, if they can see ahead to where we’re going and make a connection between Tina Fey, the Ohio State University and B2B marketing.