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Decoding generative AI: How to build a basic genAI strategy for your marketing organization

Martech

Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. The most basic building blocks of an effective strategy are an overall objective; a target audience and audience profiles; budget; and KPI’s to help you measure the outcome of your strategic planning.

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Salary and Career: Kathleen Voboril can make martech sing

Martech

My sponsors and mentors kind of thought it was a fad and like something for the interns and very marcom-y and not very strategic. Q: How did you go from Atlanta to Oregon? A: I wanted to move back to Portland where I was born and raised and got offered a job at Oregon Tool, at the time it was called Blunt International.

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MarTech’s metaverse marketing experts to follow

Martech

LinkedIn: Nonny de la Pena (6K followers) Twitter: @ImmersiveJourno (8K followers) Lisa Peyton Lisa is an Experiential Marketing and Strategic Communications Professor at the University of Oregon.

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10 rules for successful metaverse marketing

Martech

I recently asked him to share his knowledge with my XR students at the University of Oregon. There are many different types of immersion: Strategic, tactile, sensory, narrative, spatial and virtual environments can help marketers and comms professionals leverage them all, making their experiences more interactive and less passive.

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The top 10 immersive campaigns to learn from

Martech

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. It was a great question. My answer to her also sums up why you should care about this article.

Campaign 131
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Top 3 marketing use cases for the B2B metaverse

Martech

Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. I teach XR for communications at the University of Oregon, and they offer a Master’s Degree in Immersive Strategic Communications. “How?” ” you might ask.

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How One Instagram Influencer Built Her Brand and Attracted 40K Followers

Hubspot

I'm from Portland, Oregon and attended Emerson College in Boston to study journalism and marketing communications. Since I work 50 hours a week on top of Instagram, it's all about planning, tracking, and strategizing to save myself time. If you work hard and strategize, eventually you'll begin to see growth. Stay organized.

Growth 101