Decoding generative AI: How to build a basic genAI strategy for your marketing organization
Martech
JANUARY 2, 2024
Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. The most basic building blocks of an effective strategy are an overall objective; a target audience and audience profiles; budget; and KPI’s to help you measure the outcome of your strategic planning.
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