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I presented on this topic at SMX Advanced 2024. For those who missed it, I’m recapping the presentation as a mini-series here on Search Engine Land. This applies to B2B originalequipmentmanufacturers (OEMs) with a wide range of product families. Screaming Frog, Lumar, OnCrawl).
Enterprise originalequipmentmanufacturer (OEM) software is when one software company (the licensor) licenses its software to another software company (the licensee). You need to determine precisely (1) what named companies you are targeting and (2) what unique and compelling value proposition you will present to each one.
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