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Political ad spending shifts regional CTV costs for brands

Martech

No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Politics drive up CPMs. CPMs rose 8% year-over-year for this election season. over last year.

Territory 116
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Defining Sales Success – The Art and Science of A Sales Managed Environment®

Anthony Cole Training

I'm sure someone from the Harvard Business Review or the University of Pennsylvania Wharton School of Business could prove otherwise, but when it comes to defining success, I don’t believe there is an art to it.

Sales 122
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The ROI of Losing: How to Rethink Loss in Sales

Salesforce

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The Monday Morning Breakfast For Champions Podcast – Episode 51 – Richard D. Janezic

Tibor Shanto

Rick graduated with a BS Engineering from DeVry University, and completed professional development coursework at The University of Chicago, Booth School of Business, and the Wharton School of Business at the University of Pennsylvania. .

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Sales Invoices: What You Need to Know to Get Paid On Time

Salesforce

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Finance 104
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Quota Relief: How and Why to Give It to Your Salespeople

Salesforce

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Quota 81
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Unlocking customer loyalty: 5 core motivations powering personalized marketing

Martech

The company was started by two former University of Pennsylvania roommates, Andrew Kortina and Iqram Magdon-Ismail. Unfortunately, Iqram forgot his wallet in Pennsylvania. One of the brands that has done a great job at simplifying financial transactions is Venmo. Andrew ended up picking up the tab for Iqram that weekend.