How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
How many of those do you trust? How much do you know about Philadelphia, Pennsylvania? As Smith cautioned: “Volubility is not trust.”. You’ll judge them only on the strength of the idea, not the person pitching it. A generic “digital marketing agency,” on the other hand, can pitch any client but has no niche.
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