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Political ad spending shifts regional CTV costs for brands

Martech

No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Brands that only have a presence in swing states or focus on growing in those states will feel limited volumes and price increases,” said Dan Larkman, CEO and founder of Keynes Digital. Politics drive up CPMs. over last year.

Territory 117
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Success and Risk Taking - Are Your People Failing Enough?

Anthony Cole Training

Isn't failure a necessary price for education and getting better and better? Doug: Doug had been working on an insurance account in eastern Pennsylvania. Barbara Nowak - Rowe as a member of the Harvard Business Revue group in Linkedin asked the question: Do you agree that "one that never fails is not trying hard enough"?

Clients 176
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15 of the Best Social Media Marketing Courses to Take Today

Hubspot

Price: Free Platform: Google Digital Garage Why it's great: SEO, Digital Certificate. Price: Free Platform: Wordstream Why it's great: Course in ads and social media skills. Price: Free Platform: Constant Contact Why it's great: Beginner training in social media. Best Social Media Marketing Courses. Social Media Certification.

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Why Yellow Pages Ads Are Becoming Obsolete

Hubspot

Some Quick Facts: Since 2007, many states quit printing residential listings or have pending requests: Alabama, Delaware, Florida, Georgia, Indiana, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Texas, Virginia and Wisconsin. Traditional land lines are being disconnected at a rate of nearly 10% each year.

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The Cost & Importance of Small Business Insurance

Hubspot

If you’re searching for small business insurance, knowing some common prices for your line of work can help you navigate the various quotes you receive to choose the best policy and company for you. Different types of insurance will offer various protections, but they can also vary in price. Pennsylvania: $60 per month.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? Some CEOs join Twitter, in other words, not because they engage honestly and regularly but because it generates leads or boosts stock prices. As Baker argues, you must have the courage to specialize to differentiate yourself and justify a price premium. Or Monroe, Montana?

UX 188
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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. Those apologies often have their origins in lesser mistakes. What should you apologize for? You’ve heard that “the customer is always right.” Not everyone agrees.

Legal 125