Political ad spending shifts regional CTV costs for brands
Martech
OCTOBER 29, 2024
No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Brands that only have a presence in swing states or focus on growing in those states will feel limited volumes and price increases,” said Dan Larkman, CEO and founder of Keynes Digital. Politics drive up CPMs. over last year.
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