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New updates to Google’s gambling and games policy

Search Engine Land

Google will begin to accept and run ads for online horse racing in the following states: Maryland Pennsylvania West Virginia Virginia The Google Ads Gambling and games policy for United States country-specifics will be updated in February 2023. Advertisers must apply for certification.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. What other offers are they promoting? Some people confuse affiliate marketing with referral marketing.

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5 Brilliant Marketing Campaigns for Boring Products

Hubspot

According to research by the University of Pennsylvania , viral content tends to be popular because it falls into at least one of four categories: awe-inspiring, emotional, positive, or surprising. When Tipp-Ex wanted to promote their new whiteout tape, they knew they had to get creative. 1) Tipp-Ex. Cardstone saw: 2.7 3) Esurance.

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How to map your selling process to the way your B2B customers buy: A case study

Martech

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. Their company is distinguished by a culture of trust and service, where business is often done on a handshake.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? Managers and employees encounter false expertise in three ways: Promotions. The issues associated with promotions parallel those for hiring—an unstructured promotion process risks greater deference to false expertise. What about Acadia National Park?

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31 Funding Resources for Black-Owned Businesses

Hubspot

Pursuit Lending is a financial organization serving business loans to New York, New New Jersey, and Pennsylvania. Department of Commerce that promotes the growth of minority-owned businesses. They offer a Business Consortium Fund where eligible businesses can receive financing and advisory services. Pursuit Lending. Runway Capital.

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How to Earn an Ivy league Degree by Wasting Time on the Internet

Hubspot

Wasting Time on the Internet" is the name of the University of Pennsylvania''s newest English course, which will be taught in Spring 2015 by Professor Kenneth Goldsmith. It appears this class is a mixture of abstract literature and philosophy that''s meant, above all, to promote experimental thinking.