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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. What other offers are they promoting? Some people confuse affiliate marketing with referral marketing.

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How to map your selling process to the way your B2B customers buy: A case study

Martech

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. Their company is distinguished by a culture of trust and service, where business is often done on a handshake.

B2B 94
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31 Funding Resources for Black-Owned Businesses

Hubspot

Founders First Capital Partners offers flexible revenue-based investments for service companies led by minorities, veterans, and women founders, with a focus on preserving business ownership. They offer a Business Consortium Fund where eligible businesses can receive financing and advisory services. Founders First Capital Partners.

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Is Emotion Necessary To Make More Sales?

ConversionXL

A study by two University of Pennsylvania professors found that the most shared content on the New York Times website also had strong emotional undertones – in particular Anxiety, Awe, and Anger. For example, let’s say you run a Tax-Relief service. Or promotion? As it turns out, yes. GetResponse (est. image source.

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How to Market Matching Gifts in the Donation Process

Hubspot

While there are many ways to market matching gifts to your donors, one of the best ways is to capture their attention with matching gift information during the donation process or in tangent to other donation promotions. Goodwill of Southwestern Pennsylvania offers a great example of an email that is tailored to a regular donor.

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Why Case Studies are Critical for the Medtech Buyer Persona

Hubspot

Case studies are important to the medtech buyer persona because before they make a purchase, they have to know that the solution or device being promoted has been safely and successfully used by others. The medtech buyer has to know that the solution or service offered by the medical technology company will deliver on stated results.

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From the Phonograph to Spotify: The History of Streaming Music

Hubspot

record store, Pennsylvania-based Bernie George’s Song Shop , was established in 1932, and also continues to thrive -- it even now boasts two locations. It came under very public fire by the music industry , and despite its effort to promote the brand with a free concert series , it could be argued that the brand never truly recovered.