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Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Politics drive up CPMs. CPMs rose 8% year-over-year for this election season. Processing.

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How Your Location Impacts Sales Success

Heavy Hitter

This study group was segmented into four geographic regions resembling a typical sales organization as shown below. West region :  Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming. In which region of the country were salespeople most successful last year?

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Best Sales Rep Salary: Average Sales Salary in 50 States

Lead Fuze

Pennsylvania. The cost of living index measures the difference between the cost of living in a large city and the cost of living in a similar metropolitan region. New Hampshire. New Jersey. New Mexico. Puerto Rico. Rhode Island. South Carolina. South Dakota.

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31 Funding Resources for Black-Owned Businesses

Hubspot

Pursuit Lending is a financial organization serving business loans to New York, New New Jersey, and Pennsylvania. territories are encouraged to apply. They offer a Business Consortium Fund where eligible businesses can receive financing and advisory services. Pursuit Lending. Runway Capital.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

The niche for higher education Pinterest use is surprisingly uncarved still, but we found another school -- University of Pennsylvania -- who successfully created a Pinterest account entirely for its Career Services department. Yeah, they're owning it.

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What Will It Take Us to Finally Leave Facebook?

Hubspot

It shares the story of the Pennsylvania newspaper Observer-Reporter , whose promotion of many articles were completely denied by Facebook -- due to their alleged "political" nature -- much of the time without any explanation.

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

Example: High Volume Sound wants to reach more customers by expanding into the European region. Look at the number of customers for each channel and ensure you have the sellers and adequate setup to offer coverage to them, such as a partner seller that can cover a specific region.