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How to map your selling process to the way your B2B customers buy: A case study

Martech

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. Their company is distinguished by a culture of trust and service, where business is often done on a handshake.

B2B 97
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Why Yellow Pages Ads Are Becoming Obsolete

Hubspot

Some Quick Facts: Since 2007, many states quit printing residential listings or have pending requests: Alabama, Delaware, Florida, Georgia, Indiana, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Texas, Virginia and Wisconsin. Traditional land lines are being disconnected at a rate of nearly 10% each year.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How many of those do you trust? How much do you know about Philadelphia, Pennsylvania? As Smith cautioned: “Volubility is not trust.”. How many of those do you trust? When I last checked, there were 987,119 “thought leaders” on LinkedIn. Soon, there’ll be more than a million. What about Acadia National Park?

UX 188
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With Social Media Networks Constantly Changing, How Can You Keep Up?

Hubspot

We asked around and came up with some suggestions: 1) Trust your gut. “As The way to keep up with the rapid pace of change in social is, “by not listening to the pundits,” says Rich Levin, SVP & Editor in Chief at Gregory FCA, a PR agency in Ardmore, Pennsylvania. “By By inventing, not copying.

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8 Inspiring Graduation Speeches With Valuable Business Lessons

Hubspot

” Denzel Washington -- University of Pennsylvania (2011). So you have to trust that the dots will somehow connect in your future. You have to trust in something -- your gut, destiny, life, karma, whatever.". “Power comes through sharing information. Tell everyone everything. The more valuable the better.”

Trust 78
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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. Those apologies often have their origins in lesser mistakes. What should you apologize for? You’ve heard that “the customer is always right.” Not everyone agrees.

Legal 125
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SafeOpt by AddShoppers continues rapid growth and seeks new team members

Martech

We are currently hiring in: Florida, Georgia, Massachusetts, Maryland, North Carolina, Ohio, Pennsylvania, South Carolina and Virginia. We strive to make sure our employees feel empowered, supported, and trusted regardless of their role in our company. Take a look at our open positions and apply on our website ! .

Growth 55