When it comes to marketing technology, ends come before means
Martech
MARCH 30, 2022
But understanding your goal before purchasing technology, isn’t how some marketers operate. The conversation around marketing technology has really classically been kind of, ‘I have this set of tools, what should I do with them?’” Tech needs to be in service of goals. A CDP is like a map. Cesar Brea of Bain and Co. What changed?
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