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When Is “Making Big Bets” a Really Bad Idea

The Advantexe Advisor

Because five out of the last six business acumen programs I have delivered for clients across various industries, including pharmaceuticals, high tech, chemicals, and consumer products, have requested that I develop business simulations to help participants learn about the processes and best practices of making big bets.

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5 Reasons Why Big Pharma Spinouts are Good

The Advantexe Advisor

As the dust settles on J&J’s recent separation of their fast-moving consumer healthcare products business, there is increased momentum and pressure for other big pharmaceutical companies to re-think their business portfolios.

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MarTech’s digital transformation experts to follow

Martech

It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. Tim Crawford Tim is CIO strategic advisor at AVOA, an executive coach and a frequently-quoted source on digital transformation. Digital transformation can mean many things to marketers and organizations.

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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.) The ones who just post… anything and everything.

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Doubling Down: Peter Berg, Managing Partner at M12

SaaStr

It’s like “Minority Report” for the cold chain (think: delivery of perishable goods, sensitive pharmaceuticals, etc). But if you’re looking for that strategic relationship and partnership, make sure that’s something they focus on and can help deliver. #4. PAXAFE uses AI to predict issues in cold chain logistics before they happen.

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When it comes to marketing technology, ends come before means

Martech

Denise Campbell, the company’s head of consumer marketing, said that from the beginning the company has been acquiring technology based on its strategic goals. That helped them determine where they needed to start from in order to maintain their competitive advantage as a marketing company.

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Why We Chose Salesforce vs. ServiceNow for Customer Service Management (CSM)

Salesforce

Strategic roadmap. Watch the demo Our security and integration requirements In choosing a new CSM, we had to make sure that security was on par with the requirements of our customers who operate in the government, financial, medical and pharmaceutical industries – that was non-negotiable. Integrations. Customer experience.

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