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Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention

Hubspot

“We're shifting from a transportation model that is built on the private car ownership model to a transportation-as-a-service model,” says Mike Blasky, Media Relations Specialist at AAA Northern California, Nevada & Utah (which recently launched the first driverless shuttle in the U.S.), How Businesses Are Already Adapting.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

Because of those biases, explains University of Utah Professor Bryan Bonner, we focus on “ proxies of expertise ” rather than expertise itself. Managers and employees encounter false expertise in three ways: Promotions. There are other strategies, too, such as one put forth by Utah’s Bonner: Anonymize ideation. Experience. “My

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The Playbook to Hiring Your First VP of Sales and Not Screwing it Up…….with Cassidy Ventures Founder Brendon Cassidy (Video + Transcript)

SaaStr

And then last resort is somebody out of a big company like Salesforce, Oracle, again for all the reasons that had been stated before, but those are people that, generally speaking, you’re not going to be comfortable walking to a scenario without any brand, without customers, without potentially even a pitch and a message. So do nothing.

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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

It was in Utah, it wasn’t moving. Had that meeting, did not have a deck, honestly, no sophisticated pitch. A lot of people talk about, oh, I’m fundraising right now, I’ve got to get the right pitch, and I’ve got to build my list of folks. Be willing to travel. These are the numbers that really matter.

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6 Proven Cairns on the Path to Personalization (and 5 Pitfalls to Avoid)

ConversionXL

A few months ago, I took my family to Dinosaur National Monument in Utah. The what could be banners, calls to action, images, videos, GIFs, emails, posts, text, copy, content types, promotions, offers, discounts, layouts, funnels, grids, styles, pricing, fonts, titles, flow, icons, buttons, links, pagination, accounts, borders, etc.

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This day in search marketing history: March 7

Search Engine Land

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services.

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How to Get Started with Door-to-Door Sales in the Digital Age

Salesforce

Each step requires detailed knowledge of your target audience and a pitch personalized to them. Simply put, to have the best chance of closing a deal, you need to research your prospects — including their pain points , goals, industry, and competition — and ensure your sales pitch speaks to them.