Martech

JUNE 7, 2022

I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?” Gain – Cost)/Cost) x 100 = ROI%.

X-functional 117

X-functional Technology Technology Relationship building 117

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). See terms.

B2B 109

B2B X-functional Pitch Click Through Rate 109

ConversionXL

JULY 6, 2021

Featuring a user’s name, LinkedIn profile photo, and job function, they’re eye-catching and stand out from a more generic newsfeed. In the example above, they can dive right into the product that’s being pitched, or click to learn more in a short video. Say you’re pitching a social media marketing platform.

CTR 129

CTR X-functional Campaign Price 129

The 5% Institute

JUNE 18, 2020

Rapport is the art of building commonality; and a must needed ingredient to close sales. Related article: A Guide To Building Sales Relationships/ Building Rapport. We recommend positioning yourself as a trusted advisor, and prescribing your product or service, rather than pitching it and hoping something sticks.

Technical Sales 98

Technical Sales Technique Consult X-functional 98

SaaStr

JULY 8, 2020

I think whether it’s doing portfolio triage or learning to take pitches over Zoom or whatever people are doing, it’s hard as human beings. Jason Lemkin: So, traditionally in normal and good times, there is a sort of very slow-paced pressure as a VC, which is to do X deals a year. The rate of change, right?

Pitch 84

Pitch Start-ups Up-sell Technology 84

Sales Hacker

MARCH 2, 2020

Pitching and Closing. Pitch Anything. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. Simplified.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Heinz Marketing

FEBRUARY 5, 2018

Not so that we’re functioning as a curation and we’re positioning it in a different kind of segment than it would normally be on our site. Insert company name X did Y. Those kinds of pieces don’t often come from PR people sending out pitches. They come from a lot of relationship building.

Pipeline 62

Pipeline B2B Sales Pitch 62