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Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch

Hubspot

Leading this new wave of viral, tongue-in-cheek infomercials is Utah-based agency Harmon Brothers , whose fresh spin on the once-tired ad format generated over $100 million of revenue in 2016 for their clients. And the all the unabashed cheesiness you'd expect from an infomercial is now intentionally engineered by teams of creatives.

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Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention

Hubspot

“We're shifting from a transportation model that is built on the private car ownership model to a transportation-as-a-service model,” says Mike Blasky, Media Relations Specialist at AAA Northern California, Nevada & Utah (which recently launched the first driverless shuttle in the U.S.),

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22 Famous Brand Slogans (And the Little-Known Stories Behind Them) [Infographic]

Hubspot

In 1977, Gary Gilmore faced a firing squad -- the punishment he chose after he was convicted of killing two men in Utah. Wieden+Kennedy's co-founder Dan Wieden resurrected and transformed the final words of Gilmore, who was also a native of Portland, Oregon, for a pitch for Nike ten years later. His last words were: "Let's do it.".

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Starting The Conversation With A Lie……

Partners in Excellence

The sales person is usually ecstatic someone has responded and immediately begins his pitch. The Caller ID was “949,” yet in returning the call, I discovered the caller was in Ogden, Utah. I usually interupt, saying: “In your message/email, you said you had researched our company carefully.

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This day in search marketing history: March 7

Search Engine Land

SEOs beware: Link builders are back with bogus Domain Authority pitches 2019: In dozens of emails and countless social media posts, SEOs expressed concerns over DA score changes and the impact on their Google rankings.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

Because of those biases, explains University of Utah Professor Bryan Bonner, we focus on “ proxies of expertise ” rather than expertise itself. There are other strategies, too, such as one put forth by Utah’s Bonner: Anonymize ideation. You’ll judge them only on the strength of the idea, not the person pitching it. Experience.

UX 188
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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

It was in Utah, it wasn’t moving. Had that meeting, did not have a deck, honestly, no sophisticated pitch. A lot of people talk about, oh, I’m fundraising right now, I’ve got to get the right pitch, and I’ve got to build my list of folks. Be willing to travel.