Search Engine Land

DECEMBER 6, 2022

It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. Your main navigation should present your main categories. That one product can now be represented in several categories/areas of your website (Furniture/Beds/Beds Under {Price Point}/Style/Brand).

UX 81

UX Manufacturing User Experience Cross-sell 81

ConversionXL

MARCH 1, 2016

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?

UX 66

UX Conversion A/B testing User Experience 66

ConversionXL

OCTOBER 13, 2016

The third common strategy that many companies employ is to simply not do UX Research, leaving usability decisions to the judgment of designers and product managers. Yet forsaking UX research methods entirely leaves the product team completely blind. There may be serious flaws on pages you aren’t even looking at.

UX 118

UX User Experience Start-ups Represent 118

Search Engine Land

OCTOBER 6, 2023

Understanding AI-first semantic search Semantic search represents a quantum leap in the world of search engines. UI/UX and workflows. With the content separated from its presentation, it becomes easier to push the same content to multiple channels (websites, mobile apps, IoT devices, etc.) Technical SEO and structured data.

UX 118

UX User Experience Engineering Government 118

ConversionXL

AUGUST 30, 2018

Nor, even for experts, is cajoling executives into culture change possible: “I’ve been pitching our services for 23 years and I’ve never once successfully convinced an executive of anything,” writes UX and design expert Jared Spool. Good UX can help with each of those things. You’re no longer trying to get them to change their focus.

UX 111

UX User Experience Non-Profits A/B testing 111

Martech

DECEMBER 10, 2024

By mastering GEO, brands can ensure their voice remains authentic, trustworthy and present in the AI-driven digital landscape. Instead of leaving critical brand moments to chance, GEO ensures that AI systems represent your brand accurately and authentically. Think of GEO as SEOs smarter sibling.

Engineering 134

Engineering UX Represent User Experience 134

Salesforce

DECEMBER 7, 2022

Personas are realistic characters who represent key audience segments. physical, social, tech) quotes that represent key insights. Decide the most important audience segments you want the persona to represent. For example, if your audience is broad, you may want high-level personas that represent larger teams. 600 points.

Customers 98

Customers UX Represent Cross-sell 98

ConversionXL

MARCH 16, 2014

“Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind. Cyrus Highsmith, author of Inside Paragraphs says typefaces represent the voice of an atmosphere, or historical setting, and that’s very true, but I want to add to that. image source.

User Experience 133

User Experience Conversion Represent UX 133

Martech

NOVEMBER 10, 2023

Urgency and opportunity: The Drupal 9 end-of-life In the face of this transition, TMotions, a Drupal service provider, casts the end-of-life event positively in a blog post : “Drupal 9 EOL represents a new beginning rather than an end. It’s an opportunity for growth, innovation, and embracing the next evolution of Drupal.

Strategize 115

Strategize UX Technology Technology 115

ConversionXL

NOVEMBER 9, 2015

According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. Micro-conversions help identify where UX improvements are most needed. They also help us determine if UX changes are having the desired impact.”. Tracking Micro-Conversions Allows Greater UX Insight. Image Source.

Conversion 112

Conversion UX CTR User Experience 112

ConversionXL

MARCH 25, 2016

Technically speaking , an icon is a person or thing “regarded as a representative symbol of something” Web designers use them in navigations (e.g. Here’s what the icons represent on the Front site (from top left to bottom right)… Lightning-fast learning curve. ” (via UX Myths). Get work done faster.

UX 90

UX A/B testing Objectives and Key Results X-functional 90

Search Engine Land

JULY 16, 2024

Technical SEO , content , UX , links – they’re all very much under the same umbrella now and that umbrella is growth marketing. AI Overviews represent a huge change, but Google has also introduced “People also ask,” featured snippets, etc. It’s the entire experience. Consider the different types of search results.

UX 77

UX Follow-up Start-ups Represent 77

Sales Hacker

DECEMBER 21, 2023

Impact Areas Frequently, Solutions Engineers operate “behind the scenes” without directly linking to revenue in the same way as quota-carrying sales representatives. Our SE team focuses on comprehending the rationale behind the client’s existing authentication system and their future UX and security objectives.

Engineering 105

Engineering Objectives and Key Results Drivers/motivators Teamwork 105

ConversionXL

MARCH 19, 2013

They represent the goals, motivations, characteristics and behaviors of the most important groups of your users. Here are research and testing techniques UX professionals use to determine the best information architecture, workflows, menu structure or web site navigation paths. Each card represents a (category) page on your website.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

Search Engine Land

OCTOBER 19, 2023

While the market thinks Microsoft introduced this innovation with the new Bing, the Facebook AI Research team first published the concept in May 2020 in the paper “ Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks ,” presented at the NeurIPS conference. The SGE UX is still very much in flux.

CTR 141

CTR Follow-up Engineering Presentation 141

Search Engine Land

SEPTEMBER 1, 2023

Understanding keyword volume Keyword volume represents the number of times a keyword is searched for within a given time frame, providing valuable insights into user behavior and search trends and indicating the potential traffic and visibility that a given keyword can bring to your website. Also, consider different variations of words (e.g.,

Objectives and Key Results 127

Objectives and Key Results UX Niche Engineering 127

Hubspot

JANUARY 18, 2018

First, we assembled the ideal cross-functional team for the project, which included a UX designer, a UX writer, a product manager, a marketing manager, and an engineer. These sketches represented the core functionality and offered innovative approaches toward our goals of building trust and relevance.

UX 78

UX Angle Strategize User Experience 78

Hubspot

MARCH 18, 2020

Your acquisition team will communicate to the customer as a representative and advocate for the company, and need excellent customer-facing skills and company knowledge to do so. They need to be able to present their strategies to other decision-makers and have plans for every strategy. UX / UI Designer. Visual UX Developer.

UX 100

UX User Experience Engineering Account management 100

Heinz Marketing

MAY 19, 2024

Heatmaps: Clarity generates heatmaps that visually represent user activity on your website. UX/UI Designers: Clarity provides designers with valuable insights into user behavior, allowing them to create more intuitive and user-friendly interfaces.

E-commerce 64

E-commerce UX User Experience Represent 64

ConversionXL

JULY 27, 2015

In Design Modo’s Ultimate UX Design of the Credit Card Payment Form they encourage you to be as obvious as possible. UX Movement found that in-field, top-aligned labels were the quickest to scan before and after users filled in the form. Image Source. Use icon fonts with care.

Conversion 119

Conversion User Experience UX Follow-up 119

Hubspot

MAY 26, 2015

They are fictional representations, but represent a segment of your target market. This technique can present more information on a page without requiring someone to click a “next” button. UX design, or User Experience design, is a strategic way to look at web design. Customer Personas. Infinite Scrolling.

UX 78

UX Engineering Technique Cross-sell 78

ConversionXL

JUNE 5, 2019

Even after you have your findings, how do you present them in a way to inspire colleagues and bosses to take action? Usability testing (hopefully) works with a representative sample of our target population. CXL Institute also has a course on data presentation.). Take notes like a stenographer. Still, it’s only a sample.

Technique 103

Technique Presentation UX Follow-up 103

Hubspot

AUGUST 14, 2013

It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. The good news is, you don''t have to have any UX experience to run this exercise. Lay out a stack of index cards on the table, each representing a major page on your site.

CTR 78

CTR UX User Experience Engineering 78

ConversionXL

MARCH 3, 2016

Custom reports collect the data and present it in a way that makes it easier for you to analyze. Now, there are two things to remember when choosing or creating a custom report: choose representative, useful metrics and everything is better with segmentation. Primarily because there is a lot of data available to you.

Customers 91

Customers UX Referrals Non-Profits 91

ConversionXL

APRIL 18, 2016

Error Message Errors and How They Affect UX. Read this anecdote from UX pro Jennifer Aldrich : Jennifer Aldrich: “One day I had two users sitting right next to one another in a lab, one of them working in a 3rd party program and another working in our product. Error messages can be so frustrating. Error Message Best Practices.

UX 71

UX User Experience Follow-up Conversion 71

Capterra Sales & Marketing Software

DECEMBER 17, 2021

Great academy to learn how to take good advantage of all the features” — Small business, real estate, marketing and sales director “It has great design and an incredible UX. In order to present the most up-to-date information, the product cards above show real-time ratings. SharpSpring from Constant Contact. Read reviews.

Real Estate 97

Real Estate Price Campaign CRM 97

Search Engine Land

SEPTEMBER 21, 2023

When users are presented with these options, they rationalize to choose the tier that best aligns with their needs and budget. A scroll map (left) and a move map (right) on the hotjar.com homepage Heatmaps visually represent user activity, revealing webpage hotspots of engagement and disinterest.

Drivers/motivators 99

Drivers/motivators Strategize UX User Experience 99

Sales Hacker

MARCH 3, 2021

They can be included in the early calls from time to time, and as the sales team nears the end of their part of the process, the CS team could be more and more present to understand the motives of the customer. To make it even simpler, the sales rep should be very present in after-sale success calls and gradually fade away from the funnel.

Process 83

Process Assembly Line Drivers/motivators UX 83

Search Engine Land

JANUARY 25, 2024

The best ad formats for MoFu campaigns are longer-form, skippable TrueView ads, allowing a more detailed presentation of your products or services. Creating visually appealing thumbnails that accurately represent the video content can be crucial in CTR.

Objectives and Key Results 102

Objectives and Key Results Campaign Finance Real Estate 102

ConversionXL

JUNE 8, 2017

User experience research or UX research, shouldn’t be limited to A/B testing programs only. If done properly, you UX research should have landed you a lot of ideas about which problems affect which segments. It is about focusing your marketing efforts on a few select companies that could represent huge revenue streams.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

AUGUST 12, 2020

Chen offered a common example: The customers we talk to might not be representative of our target customers. Get CCOs to represent. For example, customer satisfaction even over revenue, or security even over UX. And it doesn’t mean anything unless you can join it with all the other data. Create a center of excellence.

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

Search Engine Land

AUGUST 4, 2023

In what ways is the search page presenting that information? In 2007, Google wrote about meta descriptions that they “want snippets to accurately represent the web result.” Whenever we discuss updates to SERP features, we're wrestling with our understanding of what makes a "natural" UX when searching the web.

Objectives and Key Results 82

Objectives and Key Results CTR Engineering UX 82

Lead Fuze

JUNE 27, 2023

Infographics are visually appealing ways to present complex data or information, which can significantly boost shares on social media platforms. An effective audit looks at aspects like website architecture, user experience (UX), page load times, and more – all factors that significantly impact SEO performance.

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96

ConversionXL

JULY 1, 2016

All three options have their unique pros and cons as far as UX and SEO go, but which is most suitable for someone running experiments and tests on the regular? Before m(Dot) design came along, mobile visitors had to wait while the entire site loaded and then struggle to navigate a design and UX made for desktop visitors.

A/B testing 69

A/B testing Retail UX Conversion 69

ConversionXL

MAY 22, 2014

represent themselves visually speak to a much larger visual preference about the audience you’re trying to target. Beyond that, there’s also something to be learned from how the images within the links are presented, how the post was worded, and the subject matter itself. How the various bands, movies, television shows etc.

CTR 116

CTR Technique Click Through Rate Follow-up 116

Hubspot

JULY 17, 2014

A language that manages the design and presentation of web pages: color, look, feel, and so on. A computer graphics term to describe the use of "geometrical primitive objects" like points, lines, curves, and shapes to represent images. When you came back, the website server read your cookie and recognized you. Cascading style sheets."

Networking 78

Networking UX User Experience Construction 78

ConversionXL

NOVEMBER 23, 2015

For instance, we can: Uncover UX issues. This is a problem because it will create the more common mistakes; asking questions that are too broad in their scope to lead to actionable insights, presenting questions at the wrong time, over-surveying by asking the same question on every page, or asking the wrong questions completely.

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72