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Price, Cost, Value Propositions, Value Realization, Value Creation……

Partners in Excellence

“Value” is a critical concept in everything we do, but particularly when we are engaging customers, hoping to present a solution they will buy. In presenting our value this way, we usually defend it by comparing our price to that offered by competitors. And we present these as our total value proposition.

Price 118
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A tribute to Mark Irvine

Search Engine Land

It was so easy to talk about how amazing Mark was when he was standing right there…but now all the words feel like shadows to the bright light he represented to me and so many who knew and loved him. Mark knew how I functioned and I knew how he functioned. When I was asked to write this…I was stuck. Fair warning…I wrote a lot.

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15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

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Orchestrators: the second key persona for modern marketing operations leaders

Martech

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. X-Axis: A range of skills from a focus on technology to creativity and arts. This installment summarizes the framework briefly, and dives into how MOps leaders are now “orchestrators.”.

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There is Nothing Magical About 95% Statistical Significance

ConversionXL

First, that a representative sample is obtained. But not only does 8% represent roughly just a 1 in 12 chance, look at where the pink area in the graph above is falling. We can say, “95% of the time, our sample results will fall within x% of the actual results in the total population.” x) where ? (x)

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The Critical Role Ethics Plays in Modern Marketing

Hubspot

Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. This includes ensuring you don't stretch the truth or lie about your product or service (including pricing, functionality, release date, current customers, etc.)

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Powerful Email Marketing

Partners in Excellence

” Here is the text, the only thing I have changed is the company/product name (I’m calling it Company X). How automate your sales emails and still sound like a human – This is a detalied step-by-step guide on sales emails and follow up automation using our software Company X (screenshots included). Caveat Emptor!