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From tech tools to personalized presents: Holiday gifts marketers actually want

Martech

Imagine the convenience of extending your desktop workspace while on a coffee run or turning a tablet into an interactive presentation tool during client meetings. For the marketer who loves a tradeshow The marketing world thrives on networking and personal connections, often made at tradeshows and industry events. Get MarTech!

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10 Sales Resources to Help You Sell Faster and Easier

Veloxy

While the free coffee and occasional door prizes are nice, the forward thinking best practices that are present in webinars are next level. Most people wait for the next regional seminar or national tradeshow to discover future practices. Sales Webinars. Don’t wait. Sales Resources: Take Action to See Results.

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How to Use Web Analytics to Become a Better Marketer

Hubspot

Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? Having clear tracking for offline marketing like tradeshows is an important way to compare the results of your entire marketing strategy. 5 Ways To Leverage Web Analytics to Become a Better Marketer.

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Top Ways to Maximize Trade Show Opportunities

Score More Sales

Make that your last poorly executed event, and read on for ways to leverage this opportunity into a strategic opportunity finder. Invite existing customers as well as any prospects and strategic partners that are in the geographic area of your event. During the show, be present. Whatever the reason, opportunities fizzled away.

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Common B2B Challenges and How To Solve Them

ConversionXL

Canceled events and tradeshows increased the focus on outbound activities. Of course, the 80/20 principle is not limited to strategic choices. Many respondents stated that it’s hard to get people to respond amidst “the flood of COVID-driven desperate marketing attempts by everybody”. Speed matters, the power of marketing sprints.

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Sales facts that most of the startups aren’t aware of

Salesmate

Once the prospects’ requirements are clear; present your product as a solution explaining how it can help in fulfilling their needs. Sales fact 2: Prospecting should be strategized. So, build a customer-centric culture in your startup. First discover the prospects’ goals, problems, and challenges. LSA Insider. Don’t believe me?

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

How these metrics are presented, however, makes all the difference. Showing an ROI for a tradeshow event should include all the possible activities that contributed. This perception can lead to a devaluation of marketing’s strategic importance and a lack of recognition for its impact on a company’s success.