Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale.

Technology 133

Technology Technology Intrinsic Cross-sell 133

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” Ads are the most convenient way to fund such a system, so advertising technology ruled the web. They’ll freak out, won’t they?

Trust 124

Trust Customers Real Estate Technology 124

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon.

Non-Profits 132

Non-Profits Engineering Price Market share 132

Cerebral Selling

DECEMBER 5, 2024

We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! For example, in the marketing technology space alone, the number of products has increased by a jaw-dropping 9304% since 2011! In the end, we have to give deep discounts to drag deals over the finish line.”

Pitch 130

Pitch Sales Retail Technology 130

Salesforce

JULY 10, 2024

Experts are still trying to understand the true energy cost of training and deploying AI, but there is no question we must act now to scale this technology responsibly and minimize environmental impacts. While AI presents climate risks, it also has the potential to be a powerful tool to address climate change.

Electricity 130

Electricity Agriculture Territory Manufacturing 130

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results 123

Objectives and Key Results Technology Technology High impact 123

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. These cities are doing what every marketer aims to do: Create an engaging narrative of progress and improvement tied to technology.

Territory 113

Territory Transportation Electricity Government 113

Martech

OCTOBER 31, 2024

This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans. These are good credit risk customers; they simply present in different ways. This initiative is part of a broader strategy to enhance efficiency and personalization in the consumer journey.

Objectives and Key Results 131

Objectives and Key Results Retail Finance Launch 131

Martech

DECEMBER 4, 2024

.” Platforms like G2 and TrustRadius may serve to aggregate opinions in the B2B technology space, for example, an influencer puts a face and reputation behind his or her views. Zaw’s LinkedIn article lists six important traits to look out for in B2B influencers as identified by 1,700 technology buyers across the U.K.,

B2B 117

B2B B2C Entertainment Niche 117

Martech

AUGUST 8, 2024

“Marketers should carefully consider how they present AI in their product descriptions or develop strategies to increase emotional trust,” said Cicek. These models utilize ID-free technology, which predicts the value of an ad impression without identifying the user, offering a privacy-safe solution for advertisers.

E-commerce 117

E-commerce Objectives and Key Results Hospitality Strategic planning 117

Martech

JANUARY 8, 2025

The Marketing Technology Supergraphic recorded a 27.8% Said TransUnion : While new touchpoints and technologies present fresh and exciting opportunities, they also introduce challenges in connecting all that disparate data. growth in number of martech applications available YoY. Somebody is using them.

Retail 107

Retail Technology Technology Networking 107

Search Engine Land

JULY 29, 2024

Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. These engines use advanced algorithms to gather and present information in a more contextually relevant way, which means we need different strategies to optimize for them.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Search Engine Land

JULY 23, 2024

Like any technology, AI has limitations within its current form. Now, such technologies can attempt to make analytical determinations based on their input data. Many technological innovations (the internet, the calculator) were originally considered “cheating” by wider society. Business email address Sign me up! Processing.

Non-Profits 108

Non-Profits Technology Technology Government 108

Martech

AUGUST 12, 2024

I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the click of a button. In fairness, some are better than others; Knak is a good example. It makes it very clear on their homepage what its product does.

Meeting 134

Meeting Objectives and Key Results Sports Follow-up 134

Martech

NOVEMBER 14, 2024

These patents reflect the evolving landscape of customer journey analytics, where cloud computing, AI/ML and emerging technologies like OpenAI drive the development of more sophisticated solutions. Patent 3 addresses the challenge of data privacy and compliance, providing solutions for secure data handling and ensuring customer trust.

Customers 129

Customers A/B testing Click Through Rate Legal 129

Veloxy

JANUARY 7, 2025

It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Presenting: Showing the value of what you sell. Also review what technology and tools your team employs. These technologies enable your sales reps to spend more time on strategic initiatives.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. I am trained with MarTech content.

B2B 106

B2B CTR Click Through Rate Strategic planning 106

Veloxy

JUNE 23, 2021

Start by making sure the room is presentable. Always make sure it presents the image you and your organization want to present. Why not repurpose some of that travel budget which is now useless over to technology and get an internet speed upgrade for your entire sales team? Invest in virtual coaching technologies.

Sell 317

Sell Education CRM Up-sell 317

Salesforce

AUGUST 6, 2024

One is a new lineup of products and services for homeowners: smart home technology, sustainable living solutions like solar panels, and predictive maintenance on big-ticket systems like internet-connected HVACs. Smart home technology is just what homeowners are looking for. The other is its push into commercial real estate maintenance.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

MARCH 13, 2025

According to The Wall Street Journal, In recent weeks, executives from Chinese technology companies including Tencent and Alibaba have met Liang to discuss potential cooperation, said people familiar with the companies. The AI Image Generator creates high-quality images from text, suitable for social media, blogs, presentations, and websites.

E-commerce 98

E-commerce CTR Click Through Rate Government 98

Martech

NOVEMBER 1, 2024

While many marketing teams struggle to meet their targets, this strategy presents an incredible opportunity to unlock additional revenue. Technology and data requirements Your tech stack should enable: Real-time usage monitoring and alerting. Moreover, the costs associated with this approach are typically much lower.

Growth 135

Growth GTM B2B Strategize 135

Veloxy

JUNE 15, 2023

As sales professionals navigate this ever-changing landscape, the secrets to their success lie in adapting to industry trends , leveraging technology, and honing essential skills. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement.

B2B 115

B2B Objectives and Key Results Campaign Contact 115

Martech

JULY 16, 2024

Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences. Paid programs present multiple fee structures to cater to different customer preferences and needs.

Cross-sell 108

Cross-sell Drivers/motivators Strategize Promote 108

Martech

JULY 30, 2024

Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. These engines use advanced algorithms to gather and present information in a more contextually relevant way, which means we need different strategies to optimize for them.

Engineering 110

Engineering Objectives and Key Results User Experience Trust 110

Search Engine Land

SEPTEMBER 11, 2024

Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized sustained control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers use to buy and sell ads, and the exchange that connects them. Bottom line.

Networking 96

Networking Presentation Follow-up Up-sell 96

Partners in Excellence

MARCH 19, 2025

We bring in an new CRO with a different playbook, we leverage the latest tool or technology, we provide different training. I love the way the post is interpreted and how they present the points in a very different way. Instead, we just choose something new. It’s really, “What we are doing is not working, we need to change!”

GTM 123

GTM Quota Start-ups Presentation 123

Veloxy

APRIL 15, 2021

As technology and innovation advance at near light speed, the demands on IT leaders are more intense than ever. According to a recent survey, over 35% of businesses are already invested in digital technologies with top executives making it part of their overall business strategy. Training should not just be PowerPoint presentations.

Technology 240

Technology Technology Presentation CRM 240

Martech

SEPTEMBER 17, 2024

Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers buy and sell ads and the exchange that connects them. Presented a chart showing competitors like Microsoft, Amazon, Meta, and TikTok.

Price 113

Price Government Up-sell Presentation 113

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Ive seen first-hand how businesses, marketers, and students grapple with the demands of evolving technology and the relentless pace of change.

Strategize 122

Strategize Trust Technology Technology 122

Search Engine Land

SEPTEMBER 11, 2024

In such cases, we recommend that the auditor meets with a web developer to align execution scores before presenting to the client. Similarly, in SEO, presenting raw data without interpretation or actionable advice is a disservice to clients. Dig deeper: How to prioritize technical SEO tasks 2. What does it mean for my health?

High impact 106

High impact Objectives and Key Results Clients Education 106

Search Engine Land

AUGUST 15, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. ” What Ziff Davis is saying.

Click Through Rate 92

Click Through Rate Referrals Finance Engineering 92

Search Engine Land

AUGUST 28, 2024

While ERNIE is a part of Baidu’s broader AI strategy, including applications in search, autonomous driving and cloud computing, in May 2024, Baidu disclosed that around 11% of traditional core search results were generated using AI technology. Another key product in Baidu’s portfolio is Wenku. Get the newsletter search marketers rely on.

Engineering 93

Engineering X-functional Real Estate Launch 93

Salesforce

AUGUST 7, 2024

This gap between expectations and reality presents an opportunity for marketers to adjust their scope and zero in on customers’ needs. This presents an opportunity to send a personalized email with a helpful assembly video or offer a discounted assembly service – all before they even encounter any difficulties. How do you do it?

Hospitality 105

Hospitality Customers Healthcare Transportation 105

Martech

AUGUST 23, 2024

What, if any, technologies are involved? Engaged employees are more present, productive and attuned to customer needs, improving customer interactions and satisfaction. With this in hand, the next step is to document the employee experience by answering: What are Sam’s activities at each stage? What are the touchpoints and the process?

Customers 119

Customers Drivers/motivators Teamwork Retail 119

Veloxy

NOVEMBER 30, 2023

Unlike inside sales, which rely on digital communication, field sales involve personal meetings, presentations, and relationship-building on the ground. This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

SaaStr

DECEMBER 18, 2023

At SaaStr Annual , IBM’s VP of Software and Technology Raj Datta and Director of Startups Kylie Rutherford shared how AI is changing the game for companies of all sizes. Key Takeaways AI presents an unprecedented opportunity. AI adoption has grown exponentially over the past year and it has likely doubled from its more than 2.5x

Gaming 118

Gaming Technology Technology Appointment 118