article thumbnail

Why public relations is thriving in today’s global marketing mix

Martech

PR: Cultural diplomacy for your business Today’s global business environment requires a deep understanding of cultural differences and regional sensitivities, which is where PR shines. Your PR team can often present information in a more favorable light or downplay negative news, but they need accurate information.

Territory 131
article thumbnail

Transitioning to a headless CMS: Best of the MarTechBot

Martech

Answer: A headless CMS (content management system) is a back-end content management system that allows users to create, manage and store content without being tied to a specific front-end presentation layer. Context) In addition to your other context, you head marketing ops for a minor league baseball team with a regional fan base.

Territory 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Urban digital transformation: Insights for marketers from global smart cities

Martech

Dig deeper: Why CMOs must be the company’s biggest advocates for digitalization The solar revolution: A case study in technological adaptation Digital transformation presents amazing marketing opportunities, but if those transformations fall flat due to technical issues, the resulting press and citizen sentiment can be dire.

Territory 113
article thumbnail

The Power of AI for Climate Action

Salesforce

While AI presents climate risks, it also has the potential to be a powerful tool to address climate change. Data center emissions vary widely from region to region because they rely on local electric grids for power. They house the hardware, servers, cooling systems, and other infrastructure needed to train and deploy AI models.

article thumbnail

PODCAST 179: Cultural Insight on Operating a Regional Office with Paula Shannon

Sales Hacker

How to open a regional office. With over 35 years of sales and leadership experience, she’s an accomplished linguist and knows a lot about how companies should expand regionally to maximize growth. You had a chance to then go out and run a region, a set of offices, a set of regions. powered by Sounder.

Territory 104
article thumbnail

New Adobe Workfront Planning ties campaign development to execution

Martech

Campaign brief creation Generative AI capabilities allow the uploading of existing campaign planning materials (such as presentation decks) to create a new marketing brief. There’s also a spreadsheet view. Calendar view. Spreadsheet view. The conversational interface allows users to question details across campaigns.

Campaign 117
article thumbnail

Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. Regional Vice President of Sales. Regional Vice President of Sales.

Territory 131