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Webinar: Accessibility, compliance and user experience improve SEO

Martech

Register today for “ Agencies: Grow Revenue Streams Through Web Accessibility & Compliance, ” presented by accessiBe. The post Webinar: Accessibility, compliance and user experience improve SEO appeared first on MarTech.

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Transitioning to a headless CMS: Best of the MarTechBot

Martech

Answer: A headless CMS (content management system) is a back-end content management system that allows users to create, manage and store content without being tied to a specific front-end presentation layer. Flexibility in content delivery: A headless CMS separates the content management from the presentation layer.

Territory 105
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Google tests more noticeable ad labels in search results

Search Engine Land

Why we care: This test signals a possible shift in how Google balances ad visibility and user experience. Advertisers should keep a close eye on metrics like CTR and conversion rates as these experiments evolve. Bottom line.

CTR 93
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8 Ways to Effectively Present Your Brand’s Service Product to Website Visitors

Sales Pop!

This decision often comes down to which service is presented in the most clear, accessible, and engaging way. No matter if you’re a yoga instructor, a marketing guru, or a legal consultant, the way you present your services on your site can make or break your business. Making this encounter as impactful as possible is essential.

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9 Guidelines for Exceptional Web Design, Usability, and User Experience

Hubspot

In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website. User-Centricity. In the tech world, this is known as responsive design.

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AI-powered martech news and releases: August 8

Martech

“Marketers should carefully consider how they present AI in their product descriptions or develop strategies to increase emotional trust,” said Cicek. This collaboration focuses on providing personalized user experiences through Coveo’s generative answering solution and advanced search functionalities.

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7 tips for delivering high-impact technical SEO audits

Search Engine Land

In such cases, we recommend that the auditor meets with a web developer to align execution scores before presenting to the client. Similarly, in SEO, presenting raw data without interpretation or actionable advice is a disservice to clients. Dig deeper: How to prioritize technical SEO tasks 2. What does it mean for my health?