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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

Once you have an understanding of the users – their intent, the why behind it and how they’d like to achieve their goal - you can begin to figure out how to present your content in a way that will make sense to your users. method for finding patterns in how users would expect to find content or functionality.

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Interstitial Ads – What They Are & How To Use Them Effectively

ClickFunnels

In 2018, usability expert Kara Pernice discussed research that showed how users don’t pay attention to in-line mobile ads. This presents a problem if you want to use paid advertising to catch the attention of your ideal customers. I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.).

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Marketo’s January 2024 updates include on-demand webinars, email bot filters and more

Martech

Interactive webinars add on-demand functionality Our schedules can get in the way of attending live events, but this is no longer a blocker for interactive webinars. Thanks to the January updates, on-demand webinar functionality is now available. This update delivers an enhanced user experience for agents. Why we care.

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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience. With the data you get from testing on-site nudges, you can gather behavioral and even psychographic data about your users.

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. By Karl Gilis.

UX 126
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The B2B Marketer’s Quick Start Guide: Data Visualization

Heinz Marketing

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Features/functionality: Enable data agility and extract more value from your data with Domo’s flexible, scalable architecture. ”, because I had the same thought. Google Data Studio.

B2B 122
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7 Ways Form Accessibility Can Boost Conversions

ConversionXL

Both SEO and accessibility make you think of your user first and foremost. Designing for accessibility has user experience benefits for everybody. ( Click to Tweet ). In addition, better user experience equals reduced friction, boosting conversions and revenue. Image Source. How to manipulate the tabbing order.