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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Naturally, the types of products a certain eCommerce site sells and the kind of audience it caters to have an enormous impact on how recommendations should be used and presented in the store, and also on the kind of logics that work best for them. Logic is kind of a niche word, although I will use it often in this article.

UX 115
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Website Information Architecture: How to Optimize for UX

ConversionXL

Once you understand your users—their intent, the why behind it, and how they’d like to achieve their goal—you can begin to figure out how to present your content in a way that makes sense to your users. method for finding patterns in how users expect to find content or functionality. Figure out the metadata. Card sorting.

UX 114
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

and you can definitely use it for UX and conversion optimization , too. Free UX & Usability course. Watch these free courses on UX & Usability to understand more. *. *. Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” By Karl Gilis.

UX 126
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How to Use UX Research to Create Smarter A/B Test Variations

ConversionXL

The best possible variation might not be present yet. The best way to identify and mitigate these flaws is via UX research. UX research will help you better understand the causes of conversion issues and prioritize hypotheses. UX Research Methods That Can Make You a Smarter Optimizer. The implementation is poor.

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The Optimizer’s Guide to Proper Website Quality Assurance (QA)

ConversionXL

You might also consider combining that qualitative user testing data described above with quantitative survey data to create a UX baseline. A UX baseline serves two purposes… To better understand the effect of your design changes. . To ensure usability, a good UX thus requires QA thinking. ” (via NN/g).

UX 104
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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge. The more “autonomous functions” you have on-site, the more you get to know your customers.

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The B2B Marketer’s Quick Start Guide: Data Visualization

Heinz Marketing

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Features/functionality: Enable data agility and extract more value from your data with Domo’s flexible, scalable architecture. ”, because I had the same thought. Google Data Studio.

B2B 122