Iannarino

OCTOBER 11, 2022

Pricing power refers to a company's ability to set and increase prices without significantly reducing demand for its product or service. Sometimes a company has pricing power, and other times it’s difficult for them to raise prices.

Price 278

Price Service Product 278

SaaStr

JANUARY 3, 2025

One of the hottest topics in AI for B2B is around outcome-based pricing. Simply that outcome based pricing may be exciting to VCs who think it unlocks more TAM and budget, and it may seem exciting to founders and execs who think it will help them grow deal size. What I do know is a pricing model is not a product.

Price 109

Price CRM Gaming Contact 109

SaaStr

DECEMBER 29, 2024

appeared first on SaaStr.

Price 113

Price Sell Engineering Growth 113

SaaStr

DECEMBER 21, 2024

Dear SaaStr: When and how should SaaS startups offer reduced pricing vs the competition? For most SaaS apps, you want to at least start with just right, Goldilocks pricing: #1. Too high a price, and you start to add friction to the sales process. The answer is simple: mark up your pricing equal to the average discount.

Price 97

Price Closing Start-ups Prospecting 97

ClickFunnels

NOVEMBER 9, 2021

The post Lead Generation Pricing Model – How Much Lead Gen May Cost You appeared first on ClickFunnels. They are part of your target market, but it’s yet to be seen if they’re immediately interested in purchasing your products or services. They’ve got some degree of interest in your products or services. It depends.

Lead generation 255

Lead generation Price Appointment Niche 255

Hubspot

AUGUST 27, 2024

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market.

Price 72

Price Profit margin Contract Retail 72

Salesforce

APRIL 2, 2025

And when the samples are so good that you decide without prompting to buy the product on the spot? That’s a classic example of product-led sales (PLS). Samples of donuts, pizza, or almond croissants don’t require a lengthy explanation or complicated product demonstration. Why are product-led sales important?

Product 84

Product Territory Sales Price 84

ClickFunnels

JULY 27, 2021

The post How To Effectively Promote A Product To Customers appeared first on ClickFunnels. If you’re wondering how you can promote a product to your existing customers, then you’re already on the path to success. Existing customers are 50% more likely to try your business’s new product. According to Semrush …. What do you say?

Promote 264

Promote Product Customers Launch 264

Iannarino

JULY 21, 2023

A recent LinkedIn post included a screenshot of a Google calendar invitation for a “Very Important Meeting ” at Shopify. Under the attendee list was the estimated cost of the meeting, $2,115. The estimate was based on the pay rate of an hour of each person’s time.

Meeting 246

Meeting Price Product 246

Veloxy

JANUARY 2, 2024

Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place. Get Your Free Ebook What Is Sales Productivity?

Product 246

Product Territory Objectives and Key Results Sales 246

Salesforce

NOVEMBER 19, 2024

So you’ve developed a great product, and you’re feeling confident about the value you’re bringing to market. Enter competitive pricing. There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate.

Price 52

Price Profit margin Territory Cross-sell 52

Martech

JULY 25, 2024

Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable. This technique is often used in pricing strategies, such as tiered pricing models where the most expensive option sets a reference point.

Drivers/motivators 122

Drivers/motivators Technique Price Trust 122

Salesforce

SEPTEMBER 16, 2024

But how you charge for your products and services is just as important. With usage-based pricing, you actually do get exactly what you pay for. What you’ll learn: What is usage-based pricing? Connect every touchpoint What is usage-based pricing? Connect every touchpoint What is usage-based pricing?

Price 52

Price Electricity E-commerce Finance 52

Sales Pop!

OCTOBER 21, 2024

2) Check for Store-Specific Discounts One of the best-kept secrets of sale shopping is hidden in the aisles of store-brand products. Often, supermarkets will discount their own brands more heavily than name-brand alternatives, offering comparable quality at a fraction of the price.

Price 130

Price Sales Promote Up-sell 130

Martech

AUGUST 19, 2024

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

B2B 116

B2B Contract Consult Price 116

Salesforce

SEPTEMBER 10, 2024

Generative AI has already transformed the way shoppers find products online. As a product manager focusing on search and SEO at Salesforce Commerce Cloud , I’ve seen first hand the significant shifts happening at break-neck speed in customer behavior and business strategy over the past year. This is a notable shift.

Product 69

Product Engineering User Experience Conversion 69

Martech

SEPTEMBER 26, 2024

Things like creating reports out of regularly arriving or being shopping assistants, price optimization, consumer-facing chatbots and customer service. Therein lies the problem for AI companies: For most users, there is no difference between the products businesses are spending hundreds of billions of dollars on.

Price 126

Price Networking Start-ups Technology 126

Sales Hacker

OCTOBER 25, 2024

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Rethinking SEO: Build Products, Not Just Content When people hear the word “content,” they often think of the typical forms like blog posts or articles. SEO is no longer just a marketing tactic – it’s a product strategy.

Product 67

Product GTM Niche Growth 67

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Shop easily with Lens. Processing.

Retail 122

Retail Launch Price Engineering 122

Martech

OCTOBER 3, 2024

It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations. These customers buy more frequently, are less price-sensitive and are more likely to recommend the brand.

Drivers/motivators 135

Drivers/motivators Customers Trust Price 135

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

PandaDoc

MARCH 13, 2025

Vendors gain a consistent customer and buyers have a trusted source for a specific selection of products or services. As these relationships deepen, partnering companies will often agree on contracted pricing, a pre-negotiated price structure that applies over a defined period. What is contracted pricing? Custom pricing.

Contract 52

Contract Price Negotiate Non-Profits 52

Martech

AUGUST 6, 2024

It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. We won’t know until U.S.

Non-Profits 132

Non-Profits Engineering Price Market share 132

SaaStr

NOVEMBER 1, 2024

And that includes pricing. One caveat: if your product requires significant onboarding and business process change, monthly pricing sometimes just doesn’t work. Be flexible in the beginning at least. Once you have a brand that customers trust, more will prepay annually.

Contract 104

Contract Price Up-sell Trust 104

Iannarino

JUNE 29, 2021

Early Advantages: Reputation and Products. The second strategy was to compete based on products and services. You might still start this pitch by sharing information about your company, but follow up by extolling the tremendous value in your products and services. Later Advantages: Pricing, Service, and Solutions.

Clients 344

Clients Price Technology Technology 344

TrackStreet

MARCH 28, 2025

The brands that will thrive in this environment are those that take back controlof their pricing, their distribution channels, and their customer relationships. They source products through unofficial channels, often at pre-tariff costs, and undercut pricingleading to channel conflict and a loss of control over brand perception.

Price 52

Price Retail Strategize Contact 52

Salesforce

OCTOBER 15, 2024

A sales invoice is a document issued by a seller to a buyer, detailing the products or services sold, quantities, prices, and payment terms. The specific details vary depending on the use; it might include similar sections to a sales invoice without an itemized list of products. Learn how Revenue Cloud can help.

Finance 104

Finance Territory Price E-commerce 104

SaaStr

NOVEMBER 8, 2024

AI SDRs have taken off more quickly than AI AEs (although personally, I suspect more value will be in AI SEs and AEs that can answer my deep product and pricing questions instantly, without games). But what about the more personal sales side? But is it working yet, these AI SDRs?

Pipeline 130

Pipeline Gaming Price Contact 130

Martech

JULY 18, 2024

Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. Operational costs Indecision throws project schedules off track and creates inefficiencies where teams wait around for approvals or clearer direction, which reduces productivity and morale.

Objectives and Key Results 114

Objectives and Key Results Government Strategize Launch 114

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. When consumers search for products online, they might find hundreds or even thousands of options.

Customers 111

Customers Retail Price Technique 111

Search Engine Land

AUGUST 9, 2024

How it works: Amazon product recommendations will appear in users’ “For You” feeds. The integration will show real-time pricing, Prime eligibility, delivery estimates, and product details. Users who link their TikTok and Amazon accounts can complete purchases within TikTok. The big picture. What to watch.

E-commerce 113

E-commerce User Experience Launch Gaming 113

Martech

JANUARY 7, 2025

The record-setting holidays were a result of strong consumer spending, not higher prices. Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% off the listed price. Dig deeper: 2024 holiday sales live up to record-breaking projections Inflation.

Retail 109

Retail Price Up-sell Sell 109

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. This is a good thing.

B2B 133

B2B X-functional Cross-sell B2C 133

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change. Essential products are often price-sensitive during a downturn.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care.

Price 114

Price CRM Launch Follow-up 114

SaaStr

FEBRUARY 3, 2025

There have been so many price increases since 2021, many apps are 40% or more expensive than they were in 2021. To raise prices even more? DeepSeek has, at least in theory, cut the price of AI for SaaS as much as 90% overnight. And in Classic B2B you are raising my prices this quarter again ? But will it hold?

Price 117

Price Contact B2B Growth 117

Martech

SEPTEMBER 13, 2024

Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Sales Development Representative engages with potential leads 24/7.

Launch 113

Launch Pitch Represent B2B 113