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How to Implement an AI Pricing Strategy, and Why You Should

Hubspot

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market.

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How to Implement a Promotional Pricing Strategy the Right Way

Hubspot

One of the best ways to do that is through a practice known as promotional pricing. Let's get a feel for what that term means, some of the more prominent examples of it, and what you need to do to implement a successful promotional pricing strategy. Here are some of the more prominent examples of promotional pricing.

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A Complete Lead Generation System Geared For Success

ClickFunnels

Note that if you already have a product but its price is outside the impulse range you might want to create a separate frontend offer and use the current product as the Middle offer. This allows you to pick the most relevant lead magnet to promote in each social media post, YouTube video, blog article, etc. Congratulations!

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High-Low Pricing Strategy: What It Is & How to Leverage It

Hubspot

Pricing is one of the trickier, more delicate processes almost every business has to deal with. Some companies try to match the ebbs and flows of demand for their products by leveraging something known as High-Low pricing strategy — a method that essentially pegs a product's prices to consumers' waning interest in it.

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Psychological Pricing and the Big-Time Boost It Offers Businesses

Hubspot

It goes without saying, but setting your prices can't be an arbitrary process. Even if you're assigning value to your products based on a tried and true pricing strategy , supported by competitive analysis and market research, there's still another dimension you might not be considering — human psychology. Bracketing.

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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

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The Only Guide You Need To Tracking Lead Generation

ClickFunnels

Less value, lower price. How Upselling Can Greatly Increase Profits. We recommend you start promoting your lead magnet with paid advertising because that is the quickest way to get your free offer in front of your target audience. Learn more: What Is An Upsell? 3 Cross-Selling Strategies You Should Start Using.