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How to Implement an AI Pricing Strategy, and Why You Should

Hubspot

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market.

Price 72
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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations. These customers buy more frequently, are less price-sensitive and are more likely to recommend the brand.

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Losing sales because buyers see you as a commodity? Do these 3 things!

Cerebral Selling

” Imagine I decided to start my own financial services company and led with a message, “At Priemer Financial, we provide world-class service for very low fees.” Apple works very hard to create an atmosphere and better buying experience (for exactly the same product) than other retailers.

Pitch 130
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Behind the Numbers: How Consumer Retail Benefits from CX Training

Miller Heiman Group

According to research from the IBM Institute for Business Value and the National Retail Federation , 71% of consumers shop in “micromoments”—whenever the impulse strikes—and often while they are doing something else, such as taking a break from a work project, eating lunch or even running on a treadmill.

Retail 124
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“Just Give Me A Price” – How To Respond The Right Way

The 5% Institute

In this article, you’ll learn how to respond to the “Just give me a price” statement in a way that’s not pushy and won’t position you just as another commodity. This article is designed to help you if you’re in a service based business , and not purely a retail environment where you may sell products at a fixed price.

Price 144
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Customers demand digital-style experiences in physical retail stores

Martech

The latest “ State of Retail ” report from product review and UGC platform Bazaarvoice shows that almost half of consumers are now looking for in-store experiences to reflect the kinds of experiences they enjoy online and especially on social media. Why we care. This is another harbinger of changing shopper behavior.

Retail 112
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7 best AI ad creative tools, for beginners to pros

Search Engine Land

Sample ad creation Pricing structure The tool provides a 7-day free trial for testing but requires a pricier plan for managing multiple brands and integrating ad platforms. Sample ad creation Pricing structure Sivi.ai offers a free trial to test the tool and a 20% price cut on annual plans.