A Quick Primer on Google's Search Engine Results Page (SERP)
Hubspot
APRIL 6, 2018
The Starbucks app, for example, includes customer ratings and pricing within the search description. Typically, vertical search relates to topical searches like geographical regions -- for example, when you search “Columbia, South Carolina,” Google delivers a “Things to do in Columbia” box, along with a “Columbia in the News” box.
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