Salesforce

FEBRUARY 3, 2025

A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation. The data points can include demographics, engagement history, content consumption, and other buying signals (requesting a demo, asking about pricing, or attending an event).

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

ConversionXL

OCTOBER 4, 2018

The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down. Pricing varies substantially based on the number of users and, in some cases, amount of data, but generally starts around $1,000 per year, though it can easily scale into six figures.

Sports 131

Sports Clients Engineering Niche 131

Heinz Marketing

MAY 11, 2020

And I’m up here in Washington, they’re slowly starting to open things up. And then I think from a marketing perspective, in addition to the packages and offering and pricing implications, the main things we try to do is just help these companies. And it could be, is this an MQL versus an SQL versus a PQL versus an AQL?

Pipeline 91

Pipeline Sales Healthcare Manufacturing 91

SaaStr

MARCH 1, 2019

I went to work at a startup in Washington, D.C. So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign. Tom Tunguz: Well, yeah, absolutely.

Contract 66

Contract Price Commission Conversion 66

SaaStr

JANUARY 3, 2020

I went to work at a startup in Washington, D.C. So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign. Tom Tunguz: Well, yeah, absolutely.

Contract 12

Contract Price Commission Conversion 12