Sales Hacker
FEBRUARY 7, 2025
SaaS pricing isn’t static – it’s a living strategy that grows with your company. In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Tiered pricing models emerge to address these differences.
Martech
SEPTEMBER 12, 2024
Companies see opportunities and try to stake their claims in different areas of technology, new social platforms or ways to target prospects. The big guys acquire the necessary technology, and the lower-value tools quietly die as technological Darwinism rules. The post What technology would you bet on in the martech race?
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Sales Pop!
OCTOBER 30, 2024
For example, if an AI tool identifies that a segment on overcoming pricing objections receives high replay rates, this indicates a need to delve deeper into pricing strategies in future episodes or even create specific sales collateral.
Martech
AUGUST 19, 2024
There are always leaders who prioritize low prices over the value products provide. The churn for this persona is high because they are likely to switch to lower-priced providers. When businesses are trying to build a customer base, they often undercut the existing players in price. The possibilities seemed limitless.
Martech
AUGUST 6, 2024
It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. We won’t know until U.S.
Martech
SEPTEMBER 26, 2024
Things like creating reports out of regularly arriving or being shopping assistants, price optimization, consumer-facing chatbots and customer service. When a product becomes a commodity, one brand is as good as another and price is the only differentiator. But increased efficiency alone won’t ever justify AI’s price.
Iannarino
JUNE 29, 2021
Later Advantages: Pricing, Service, and Solutions. The third strategy was competing on price, often by asking clients, “why would you pay more for the same thing?” Companies like Walmart and Aldi use this mindset as one of their main appeals, since lowering prices is still a powerful strategy in many markets.
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