The 5% Institute

AUGUST 26, 2021

In this guide, you’ll learn exactly how to sell high priced products, by using a proven step by step formula we teach Sales Professionals and Business Owners around the world. Read on to learn exactly how to sell high priced products, and how you can implement it into your sales strategy. What Are High Priced Products?

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Price Product Sell Clients 145

SaaStr

SEPTEMBER 15, 2024

If you want to catch up, these are 5 great ones: #1. But it isn’t easy selling to SMBs at that pace. How to price and package AI SaaS products with Sandhya Hegde at Unusual Ventures Pricing is always a super popular topic and this was a great one from Unusual Ventures on pricing in the AI age.

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Price GTM Up-sell Sell 102

SaaStr

MARCH 5, 2024

Dear SaaStr: What’s the #1 Most Important Thing in Pricing A New SaaS Product? Once you figure out how to really sell. Most first-time SaaS CEOs price too low and don’t drive ACVs up quickly enough because they don’t quite yet understand the context of the product. And context is also budgets.

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Price Product Up-sell Sell 79

The 5% Institute

NOVEMBER 10, 2021

In this article, you’ll learn how to respond to the “Just give me a price” statement in a way that’s not pushy and won’t position you just as another commodity. This article is designed to help you if you’re in a service based business , and not purely a retail environment where you may sell products at a fixed price.

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Price Retail Entertainment Clients 144

Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial. Why is RGSP unfair?

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Price CTR Click Through Rate Campaign 116

SaaStr

JULY 24, 2023

So price increases have been the name of the game in SaaS for the past 12 months, in many (not all) cases to help make up for slowing growth: Zendesk up 16% Salesforce up 9% Google Workspace up 20% HubSpot up 12% Webflow up 16% Shopify up 33% Slack up 10% And some of them like Slack and Salesforce hadn’t raised list prices in quite some time.

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Price Cross-sell Gaming Follow-up 79

Understanding the Sales Force

NOVEMBER 15, 2021

I came up with the following: Water - you can get an unlimited amount of drinking water from the tap but we not only buy bottled spring water, we buy FIJI, one of the most expensive brands, because it tastes so much better. When prospects tell you that they're going with the lowest price, it's total crap. How many can you think of?

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Price Up-sell Follow-up Prospecting 126

The 5% Institute

APRIL 29, 2021

If you’re involved in B2B sales , high ticket B2C sales, or consultative selling; one of the key sales skills you’ll need to learn is how to negotiate price effectively. Discussing price and money is an important part of the sales process , and one that you do need to handle quite carefully. How To Negotiate Price Effectively.

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Negotiate Price B2C Clients 105

Hubspot

NOVEMBER 26, 2021

Discount pricing is borderline omnipresent. We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. When done right, the method can drum up quick interest in your business, foster customer loyalty, and pay off in spades. Discount Pricing Strategy. Image Source: Walmart.

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Price Retail Construction Territory 89

SaaStr

JULY 24, 2023

Dear SaaStr: How does a SaaS company find its initial price point? If you are more valuable than the comp, and are confident selling that value — pricing higher than your comp can work well. If you started off low-end, but have moved up-market … don’t be scared to totally redo your pricing each year.

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Price Up-sell Start-ups Product 77

Hubspot

MARCH 18, 2024

Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell. Strategically framing your prices. Here, I‘ll discuss four tactics you can use to frame your prices as effectively as possible — without resorting to discounting.

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Price Objectives and Key Results Pipeline Pitch 77

Sales Pop!

SEPTEMBER 9, 2021

Continuing our series on Pipeliner concepts, let’s now look its completely unique product and price lists feature. For Pipeliner, this was conceptually the most significant barrier we had to overcome because a salesperson is not selling a process, but a product. Price Lists. A price list can be created and edited at any time.

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SaaStr

NOVEMBER 30, 2020

Now … On that deal … go quote twice your highest price ever. This is a terrific exercise to drive your deal size up. Upgrade your sales team, or at least, add reps with more experience selling larger deals. And if you have a true solution, that really makes an impact … you’ll probably get the 2x pricing.

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Price Pipeline Up-sell Engineering 115

Hubspot

NOVEMBER 30, 2021

Pricing the products or services you’re selling to another business can be challenging. Saying “Ok I’m going to charge $5 for this is nice” sounds nice, but you don’t want to lose out on valuable revenue, especially since you’ve likely put hard work and time into creating what you sell. B2B Pricing Models.

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Price B2B Up-sell Retail 89

PandaDoc

SEPTEMBER 28, 2022

A wide variety of possible price negotiation strategies exist but all of them have a common baseline. In this article, we’ll help you find answers to the most important questions that all business owners and salespeople should have in their arsenal when negotiating prices with their customers. Don’t focus on the price either.

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Negotiate Price Gaming Contract 98

Lead Fuze

JULY 6, 2021

What is a Pricing Strategy? Pricing strategies don’t just come down to what you charge, it can come down to how you present your prices. And it’s not over yet; now comes the biggest hurdle… pricing up your offering. 13 Types of Pricing Strategies Examples. 3 Cost-Plus Pricing Strategy.

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Price Clients Technique Sales 98

Salesforce

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

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Price Profit margin Manufacturing Retail 52

Hubspot

NOVEMBER 1, 2021

When we buy these optional items, they’re usually priced using a strategy called optional product pricing. Read on to learn more about optional product pricing, examples from companies you may be familiar with, and outline considerations for using the strategy. Optional Product Pricing vs. Captive Product Pricing.

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Price Product Manufacturing Retail 73

SaaStr

AUGUST 5, 2021

He shares some wisdom about using both bottom up and top down strategies and suggests some principles for mapping these out based on what business intelligence platform ThoughtSpot has done. Gatekeepers: These people are responsible for protecting the business that you’re seeking to sell to. Do you have the right team to sell? .

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Up-sell Sell Finance Price 103

TrackStreet

JULY 20, 2023

Best Practices for Amazon Marketplace Pricing Selling on Amazon.com? Whatever pricing strategies you use for your other channels, even if they’re successful, you’ll still want to create a standalone, well-thought-out approach to how you price your products on Amazon. There are two reasons for this.

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Price Retail Manufacturing Up-sell 52

SaaStr

MARCH 26, 2024

In it, we cover the SaaS community’s most pressing questions about Artificial Intelligence (AI), pricing, efficiency, and funding. Before diving into your questions, you’ll want to head over to the link below and sign up for an exciting event coming up this week. When you’re mature, raising prices by $1 might make sense.

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Price X-functional Growth B2B 93

SaaStr

JANUARY 3, 2022

With the rise of “Product Led Growth” as such a key concept in SaaS, it brings up an age-old question in business software: Should all pricing be transparent? Can you even have a mostly self-service motion in PLG with “Contact Me” in your pricing? It’s a mix.

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Contact Price B2B Up-sell 94

Hubspot

FEBRUARY 9, 2022

If you are selling tickets to a concert, for instance, having a cheaper general admission ticket and a more expensive VIP treatment ticket would probably suit you best. This is an everyday example of price tiering that gives the seller more opportunities to convert leads and the buyer more options to fit the experience and price they desire.

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Price Service Up-sell Start-ups 81

Sales Coach Dew

MARCH 29, 2021

Learn to focus on clients who care about more than price. In relationship selling, we want to keep our clients happy. We don’t want to lose long-term relationships to a competitor who’s undercutting our prices. So, to keep our clients, we always need to win on pricing, right? Consider a fixed-price model.

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Price Sell Profit margin Appointment 52

Lead Fuze

JULY 5, 2023

Understanding how to overcome price objections is a crucial skill for any sales professional, marketer or small business owner. In the world of sales and marketing, pricing objection is often one of the most challenging hurdles to navigate. Check out this active listening guide to up your game. Let’s dive in!

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Price Objectives and Key Results Negotiate Sales 52

Hubspot

NOVEMBER 22, 2021

Both of these scenarios are avoidable with flat rate pricing — a strategy where you charge a single, up-front rate for a project regardless of the time, effort, and materials it takes to complete it. Flat rate pricing is appealing to both businesses and prospects because of its no-nonsense approach. The New York Times.

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Price Real Estate Commission Clients 79

Hubspot

JANUARY 21, 2021

The companies you buy from know that you need both the film and the games to make these products work, so they sell the core product, the Xbox or film camera, separate from the accessory product, games or camera film, in order to inspire more sales. Captive product pricing can boost sales and increase profit margins.

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Price Product Profit margin Manufacturing 67

SaaStr

OCTOBER 25, 2021

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? You should stand behind your product and sign up for those until you have a real brand in the space. “Regular price increases for SaaS” — Benjamin Irvine. to grow deal size vs. blanket price increases. Jason, ed. :

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Price Contract Referrals B2B 113

Hubspot

MAY 28, 2019

Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. There are dozens of pricing models and strategies that can help you better understand how to set the right prices for your audience and revenue goals.

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Price Profit margin Retail Gaming 98

Hubspot

FEBRUARY 11, 2022

One of the most common examples of economy pricing happens on an airplane. Then, they use economy pricing to fill standard seats on the plane at a lower price. Then, they use economy pricing to fill standard seats on the plane at a lower price. It's a no-frills option that appeals to price-sensitive customers.

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Price Profit margin Retail Up-sell 64

SaaStr

DECEMBER 21, 2020

Do we see the classic ‘decoy effect’ — vs. just highlighting the most popular version — on SaaS pricing pages? The classic decoy effect is the Medium tub of popcorn, priced just below the Large to make the Large seem cheap: What do we see in SaaS? Boy, the Dropbox pricing page has changed a lot. Let’s look at Dropbox.

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Price Up-sell Start-ups Product 107

Hubspot

JUNE 3, 2022

Imagine not having to take other companies’ pricing strategies into account when deciding how much you’ll sell your products for — or being the company that sets the standard for pricing in your space. That's the premise behind a prominent pricing strategy known as price leadership. Types of Price Leadership.

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Price Market share Up-sell Follow-up 69

Hubspot

MAY 16, 2022

Freemium pricing is one of the more prominent avenues businesses can take to build buzz, attract users, and ultimately translate prospect interest into revenue. What is freemium pricing? But even with those apparently underwhelming figures, a freemium pricing strategy can still be profitable and productive for a company.

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Price Cross-sell Networking Up-sell 61

SaaStr

DECEMBER 27, 2019

You could spend days reading about pricing and pricing strategies in software on the web, but a lot of this content doesn’t really hit one, basic fundamental point — there is no real reason any particular piece of software should cost anything in particular. Pricing in software is really in large part relative to what.

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Price Closing Up-sell Product 130

Hubspot

APRIL 13, 2021

The right pricing can make or break a business. Copying your competitors might mean starting a price war, but making a guess could leave you balking at abysmal sales numbers. That said, price optimization isn't simple. Optimizing your price requires this information: Customer survey and behavior data.

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Price B2C Retail Objectives and Key Results 78

The 5% Institute

SEPTEMBER 9, 2019

One of the common objections Sales Professionals and Business Owners regularly face, is the comment “Your price is too high” – also known as the price objection. In this article, we’ll look at where the price objection comes from, when you should start talking about price and money; and how to handle the price objection.

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Price Finance Presentation Prospecting 98

Hubspot

MARCH 15, 2021

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. That said, pinning down an optimal price for a product or service is admittedly easier said than done. Pricing Based Solely on Undercutting Your Competition.

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Price Profit margin Sales Up-sell 85