Price, Cost, Value Propositions, Value Realization, Value Creation……
Partners in Excellence
APRIL 1, 2024
Most of the time, we and our customers think of value in terms of the price/cost. We present a solution, we define the price, the customer evaluates it against alternatives and it’s budget, then chooses to go forward or to do something else. Where we are lower priced, we compete solely on that low price.
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