SaaStr

FEBRUARY 8, 2025

Here’s what Brandon Fu (CEO, Paragon) and Ethan Lee (Director of Product) shared at SaaStr AI Day about what’s actually working: 1. Why LLM Wrappers Failed – And What Works Instead The first wave of AI products were mostly “LLM wrappers” – simple chatbots built on top of models like GPT.

Product 99

Product User Experience CRM Engineering 99

Sales Pop!

NOVEMBER 8, 2024

The integration of artificial intelligence (AI) into business processes has been revolutionising industries across the world and inbound sales is no exception. According to a study by McKinsey, businesses that use AI to streamline sales processes report a 40% increase in productivity.

Sales 229

Sales Technology Technology Conversion 229

Martech

AUGUST 26, 2024

And smooth our selling process — their buying process — to its digital best. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. But programs with more modest production values can be very effective, too. Produce the content they love.

B2B 134

B2B X-functional Cross-sell B2C 134

Martech

AUGUST 20, 2024

Despite AI’s powerful marketing tools, something crucial is often overlooked — the accumulated wisdom of experienced workers and established processes. Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement.

Consult 128

Consult Technology Technology Appointment 128

Martech

JULY 19, 2024

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. How AI changes marketing systems However, as marketing becomes more automated through AI, traditional systems that include multiple handoffs and manual approvals stymie productivity gains. Workflows become automated.

Manufacturing 127

Manufacturing Assembly Line Technology Technology 127

Martech

SEPTEMBER 20, 2024

However, they do so without identifying the real bottlenecks in content production or thinking through a cohesive plan for how content drives engagement, leads or conversions. For example, let’s say your goal is to reduce the time required to generate a new piece of content and improve productivity. Processing.

Profit margin 127

Profit margin Objectives and Key Results Strategize Legal 127

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Processing. Sales teams are expensive.

B2B 123

B2B Non-Profits CTR Click Through Rate 123

Salesforce

OCTOBER 2, 2024

AI tools are designed to mimic portions of human intelligence, specifically information processing and decision-making. For small businesses, AI offers the opportunity to streamline processes, reduce manual effort, and keep overhead costs down. New solutions are likely to put AI at the core of business processes.

Customer Relationship Management 122

Customer Relationship Management Education CRM Relationship Management 122

Martech

SEPTEMBER 30, 2024

But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst. Improvements to agile marketing If we look in the rearview mirror, companies with process excellence and advanced use of technology always perform better. With simple prompts, there are strong productivity boosts.

Engineering 139

Engineering Management Consulting Start-ups Conversion 139

Salesforce

OCTOBER 3, 2024

Just-in-time (JIT) inventory management is a streamlined inventory management philosophy that aims to minimize inventory waste and optimize production efficiency. JIT operates on a fundamental principle: Produce goods only when needed to avoid excess inventory and optimize production processes.

Manufacturing 111

Manufacturing Transportation Technique Meeting 111

Sales Pop!

DECEMBER 10, 2024

Whether your team is drafting pitches, meeting and negotiating with clients, processing orders, or upskilling, theyre likely using digital devices that are now linked to workplace eye health issuesthe kind that can worsen their job satisfaction, productivity, and overall well-being.

Angle 200

Angle Education Negotiate Sales 200

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. Processing. AI-powered insights. New campaign goals.

Campaign 127

Campaign Retail Product Customers 127

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Email interaction Opening emails is valuable, but actions like clicking through to your site or engaging with a product demo indicate stronger intent.

Cross-sell 119

Cross-sell Lead generation GTM Territory 119

Partners in Excellence

JANUARY 4, 2025

We are in enamored with, perhaps even in love with our products. We have endless lists of product capabilities. Our websites have carousels rotating the prestigious names of customers or other carousels with testimonials, “This product is the best thing since sliced bread!” ” We love our products!

Trust 126

Trust Growth Product Process 126

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Google Gemini’s Contact-to-Product module file. Sample account data.

Construction 117

Construction CRM Contact Follow-up 117

Martech

AUGUST 12, 2024

By automating billing processes, businesses can reduce workloads around invoicing and payment collection, reducing administrative overhead and improving cash flow management. How it helps you This update allows users to create custom object records on the go, boosting productivity and flexibility for teams working remotely or in the field.

CRM 120

CRM Pipeline Contact Conversion 120

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Processing. Why we care.

Retail 123

Retail Launch Price Engineering 123

Martech

AUGUST 8, 2024

Does your consumer product have AI? A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” Do yourself a favor and don’t tell anyone.

E-commerce 117

E-commerce Objectives and Key Results Hospitality Strategic planning 117

Salesforce

AUGUST 6, 2024

To jumpstart growth, Sandstone has expanded its product portfolio, and has decided to break into the more lucrative commercial real estate market. A marketing platform with built-in AI capabilities is what Sandstone needs to spread the word, quickly and effectively, about its new products. But Sandstone needs to act fast.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Search Engine Land

JULY 31, 2024

You can replicate this process with any potential website analytics page. Processing. This might include topics like “What is the difference between Product A and C?” ” or “Discover the top functionalities of Product B,” if you identify the most popular features.

CTR 124

CTR Click Through Rate Campaign Event Production 124

Martech

JULY 18, 2024

Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. Operational costs Indecision throws project schedules off track and creates inefficiencies where teams wait around for approvals or clearer direction, which reduces productivity and morale.

Objectives and Key Results 115

Objectives and Key Results Government Strategize Launch 115

Sales Gravy

OCTOBER 15, 2024

Victor offers valuable insights on how to leverage cutting-edge technology to boost your sales productivity, overcome common challenges, and achieve peak performance in 2024 and beyond. This shift makes human skills even more essential in later stages of the sales process. In fact, it’s the opposite.

Sell 98

Sell Pipeline Lead generation Networking 98

Martech

AUGUST 5, 2024

Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. Affected: Products, Product Groups, Listing Groups pages across the web, API, and Google Ads Editor. Data breach: Unrelated item IDs, product titles, and Merchant Centre information visible to competitors.

Campaign 106

Campaign Product Process Advertising/ Marketing 106

Martech

JULY 17, 2024

It goes on to say: “…GenAI must be seamlessly embedded within business processes and systems. Performance should be reliable, transparent and ethical, accelerating productivity and improving customer experience, while adding measurable value to stakeholders.” Technological integration. Expert guidance.

Government 144

Government Technique Strategize Process 144

Martech

JULY 23, 2024

The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC). As the NCPC states, counterfeit products can cause “fires, skin rashes and even death.” Brands today face a new and formidable threat: AI-powered dupes.

E-commerce 121

E-commerce Legal Pharmaceutical Trust 121

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” By partnering with product development, marketing provides critical insights and competitive intelligence to inform product strategy. Processing. Bank: “Engineering builds it, Marketing translates it.

Growth 119

Growth Entertainment Sports Strategize 119

Understanding the Sales Force

NOVEMBER 26, 2024

” Them there’s some really great rules for selling but if you’re going to break a rule, make sure it’s not sales process! Most selling is WAY too serious, way too dependent on bullet points from slides, talking points from company narratives, and the oh, so boring vomiting of company and product information.

Presentation 131

Presentation Sell Process Sales 131

Search Engine Land

OCTOBER 1, 2024

March 2022 : They launched product grids that show products directly. January 2024: Now, they show five product grid results instead of four. September 2024: They began to integrate product results in AI Overviews. If these products aren’t what they want, they refine the search by selecting specific features.

Retail 124

Retail E-commerce Price Engineering 124

Veloxy

JANUARY 7, 2025

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. Understanding the Sales Cycle In order to manage and refine your sales process, you need to understand the sales cycle. This outline helps you to visualize the whole process.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. They are both fast food companies using AI technology during the food ordering process. As you can see, one has used AI to make their process less personal, while the other has created a much more enjoyable human-to-human experience. How does that translate to sales?

Campaign 131

Campaign Launch Gaming Sports 131

Martech

OCTOBER 8, 2024

The campaign goal We wanted to persuade more people to view and order their personalized products. Process Here is the prompt-and-response process that we used to create the copy for the variant email: Prompt 1: We ask Chad to familiarize himself with Bryan Eisenberg’s Four Buyer Modalities. Processing.

A/B testing 128

A/B testing Drivers/motivators Campaign Clients 128