SaaStr

NOVEMBER 20, 2024

At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully. With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale.

Product 105

Product GTM Legal Launch 105

Sales Hacker

NOVEMBER 19, 2024

Phil Hernandez is the VP of Sales Services at TaskUs. 35:09) Phil’s framework for evaluating go-to-market success: People, Process, Platforms, and Performance. (38:05) The post GTM 122: The 4 Ps of Sales Success: People, Process, Platforms, Performance with Phil Hernandez appeared first on GTMnow.

GTM 115

GTM Process Strategic planning Drivers/motivators 115

Veloxy

JANUARY 2, 2024

Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place. Get Your Free Ebook What Is Sales Productivity?

Product 246

Product Territory Objectives and Key Results Sales 246

Hubspot

JULY 10, 2024

As someone who makes a lot of in-person and online transactions, I’m amazed at how much payment processing has evolved. If I’m scrolling Instagram and see a skincare product I’m interested in, I can go to the brand’s shop and make a purchase without even leaving the app. Table of Contents: What is Payment Processing?

Process 74

Process Retail Appointment Price 74

Salesforce

AUGUST 6, 2024

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. This enables more precise audience targeting, and helps marketing teams bring products to market faster.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Salesforce

OCTOBER 29, 2024

Last year, we got an unexpected phone call telling us that our 20-year-old customer service management (CSM) system for our technical support organization would be deprecated. We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution.

Service 69

Service Customers X-functional Pharmaceutical 69

Salesforce

OCTOBER 2, 2024

AI tools are designed to mimic portions of human intelligence, specifically information processing and decision-making. For small businesses, AI offers the opportunity to streamline processes, reduce manual effort, and keep overhead costs down. Many small businesses have a small IT team, or none at all.

Customer Relationship Management 122

Customer Relationship Management Education CRM Relationship Management 122

Sales Pop!

DECEMBER 10, 2024

Whether your team is drafting pitches, meeting and negotiating with clients, processing orders, or upskilling, theyre likely using digital devices that are now linked to workplace eye health issuesthe kind that can worsen their job satisfaction, productivity, and overall well-being.

Angle 206

Angle Education Negotiate Sales 206

Martech

SEPTEMBER 13, 2024

Service Agent replaces chatbots in handling customer service and replaces chatbots. Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Processing. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles.

Launch 110

Launch Pitch Represent B2B 110

Martech

AUGUST 6, 2024

How do these shifts in behavior impact a more complicated service like insurance? That means the right message, or the right service, over the right channel impacts referrals and grows brand appreciation. But there is a firm line between marketing to new and existing customers and customer service for incoming claims.

Promote 111

Promote Trust Referrals Service 111

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Email interaction Opening emails is valuable, but actions like clicking through to your site or engaging with a product demo indicate stronger intent.

Cross-sell 116

Cross-sell Lead generation GTM Territory 116

Martech

JANUARY 14, 2025

Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. It also lowers the business’s sales costs.

B2B 127

B2B Customers Objectives and Key Results Cross-sell 127

Martech

AUGUST 12, 2024

How it helps you Sales, marketing and service teams can safely manage sensitive data, creating a comprehensive and unified customer profile to improve operational efficiency and customer interactions. By streamlining the calling process, sales and service teams can step up their productivity and reduce time spent on administrative tasks.

CRM 117

CRM Pipeline Contact Conversion 117

Salesforce

OCTOBER 3, 2024

Just-in-time (JIT) inventory management is a streamlined inventory management philosophy that aims to minimize inventory waste and optimize production efficiency. JIT operates on a fundamental principle: Produce goods only when needed to avoid excess inventory and optimize production processes.

Manufacturing 111

Manufacturing Transportation Technique Meeting 111

Salesforce

MARCH 12, 2025

Excellent customer service and smooth online experiences have become table stakes for financial services institutions (FSI) to attract and retain customers. But financial services representatives and advisors are feeling overwhelmed. FSIs that use generative AI saw a 26% increase in productivity.

Service 54

Service Represent Government Trust 54

Martech

JANUARY 10, 2025

Salesforce Agentforce is used to create AI agents that can boost productivity by assisting with a range of routine tasks. Self-service order servicing options allowing customers to conversationally update order information like payment or shipping details. Processing. Guided shopping. Appointment scheduling. Why we care.

Retail 122

Retail Launch Appointment Promote 122

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Processing. Sales teams are expensive.

B2B 120

B2B Non-Profits CTR Click Through Rate 120

Martech

AUGUST 20, 2024

It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Despite AI’s powerful marketing tools, something crucial is often overlooked — the accumulated wisdom of experienced workers and established processes.

Consult 125

Consult Technology Technology Represent 125

Martech

OCTOBER 8, 2024

Also, because we use the paid service that has been trained with our own information, everything Chad produces is inspired by our work, not by whatever he picks up from outside sources. The campaign goal We wanted to persuade more people to view and order their personalized products. Instead, spend time learning the process.

A/B testing 125

A/B testing Drivers/motivators Campaign Clients 125

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. Patel added: In 2025, AI will be woven into the fabric of everyday customer service operations including AI agents that have natural voice capabilities and the ability to act on customer requests.

Drivers/motivators 124

Drivers/motivators Represent Contact Campaign 124

Heinz Marketing

AUGUST 9, 2024

Leverage AI for Data-Driven Insights AI excels at processing vast amounts of data quickly and accurately. Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases. Use AI tools to analyze customer behavior, preferences, and trends.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

OCTOBER 3, 2024

It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. Higher lifetime value They often spend more overtime, buy more across your product lines and are less price-sensitive, contributing to higher customer lifetime value. Processing.

Drivers/motivators 133

Drivers/motivators Customers Trust Price 133

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. However, this expansion has led to a surge in product returns, with 30% of online purchases returned compared to just 8.89% in physical stores. trillion in 2024 to $8 trillion by 2027.

Customers 115

Customers Retail Represent Contact 115

Sales Gravy

NOVEMBER 7, 2024

The staffing industry presents unique challenges, as selling intangible services such as staffing solutions requires resilience and the ability to manage client skepticism. Trust in the sales process and discipline in following proven methods are critical factors for long-term success in sales, especially for those new to the field. .

Cold Call 103

Cold Call Clients Trust Up-sell 103

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. They are both fast food companies using AI technology during the food ordering process. As you can see, one has used AI to make their process less personal, while the other has created a much more enjoyable human-to-human experience. How does that translate to sales?

Campaign 128

Campaign Launch Gaming Sports 128

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Service Agent , which replaces chatbots in handling customer service. Buyer, which helps B2B customers find products, make purchases and track orders.

Launch 121

Launch Represent Engineering CRM 121

Martech

AUGUST 23, 2024

This relationship is demonstrated in companies where engaged employees deliver exceptional service, resulting in improved customer relations and business success. After a few months of strong service, I encountered an issue with the vendor. I soon realized my level of satisfaction with the vendor’s service was dropping.

Customers 116

Customers Drivers/motivators Teamwork Retail 116

Martech

SEPTEMBER 11, 2024

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Often, customer feedback and service data are not shared widely. Product management is in charge of anticipating and meeting customer’s emerging needs.

Cross-sell 106

Cross-sell Customers UX A/B testing 106

SaaStr

FEBRUARY 8, 2025

At this scale, successful CS organizations are: Building sophisticated pool models for different customer segments Creating digital-led motions that can scale efficiently Actually monetizing premium CS services Measuring and optimizing the cost to serve each customer segment The Enterprise CS Playbook No One Talks About Moving upmarket?

Customers 109

Customers Government Contract Strategize 109

Martech

NOVEMBER 6, 2024

These updates will give you deeper insights into your processes and more flexibility in your marketing efforts. Step up live call productivity with AI-powered Copilot assistance. This efficient, on-the-go access streamlines their day-to-day lead management flows and boosts productivity. Quickly exclude records from active lists.

Objectives and Key Results 111

Objectives and Key Results CRM Pipeline Contact 111

Martech

DECEMBER 11, 2024

He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year. “So we have that in our products now. vendor of longevity protocols, helping maintain health throughout the aging process. We had earlier met with Mitel CMO Eric Hanson.

Customers 106

Customers Contact Service Represent 106

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. Like Own, Tenyx will extend existing Salesforce capabilities, this time around autonomous agents and its Agentforce Service Agent.

CRM 107

CRM Trust Service Closing 107

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. They are the same product but with different tiers of functionality. However, maintaining scoring rubrics can be a highly manual process. Also, check.

Territory 126

Territory Launch Growth Contract 126

Martech

OCTOBER 22, 2024

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low code setup for branded storefronts and tools to manage products and prices. Processing. Why we care. A closer look.

Price 112

Price CRM Launch Follow-up 112

Search Engine Land

JULY 25, 2024

The most common definition is the total number of people who could possibly use a product or service. Align activities to these messaging goals, depending on whether your product is deemed essential, luxury, postponable or expendable. Essential products are often price-sensitive during a downturn. Processing.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Salesforce

OCTOBER 14, 2024

Agentforce represents a quantum leap in AI automation for customer service, sales, marketing, commerce, and more. But Agentforce agents can also be triggered by data operations on CRM or business processes and rules, such as a case status update, an email received by a brand, or a meeting starting in five minutes. Proactive action.

Engineering 128

Engineering Represent CRM Follow-up 128

Martech

SEPTEMBER 12, 2024

That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. There are four new capabilities: Account Profile Explorer.

Assembly Line 110

Assembly Line Contract B2C GTM 110