Martech

AUGUST 6, 2024

But it’s clear that consumers of all ages expect to have the choice to engage with brands, regardless of whether it’s a simple product or a more complex process like filing an insurance claim. But in an effort to promote good health, Aflac offers an annual wellness benefit. In the same survey, 64.2% But Aflac wants them to.

Promote 113

Promote Trust Referrals Service 113

Martech

DECEMBER 5, 2024

It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service. Promotional emails sent to unengaged customers. These customers were no longer interested in the company’s promotions. Processing. Email: Business email address Sign me up!

Promote 117

Promote Clients Service Consult 117

Martech

OCTOBER 24, 2024

“You need to go through the application processes and get set up. To avoid the heavy work of managing the approval process internally, companies like Text Request help manage the 10DLC application and approval process. Promotional SMS messages communicate a special offer or a new product to consumers. Processing.

Legal 122

Legal Campaign Promote Contact 122

Martech

AUGUST 22, 2024

Promotions. Relevant non-promotional messaging is a great lever that aligns well with iOS’s focus on building user trust and providing value. If you needed a reason to pivot from more promotional emails, this should be it. Processing. Transactions. Each segment should have different messaging and frequency.

Promote 117

Promote Trust Strategize Follow-up 117

Martech

SEPTEMBER 24, 2024

” As a decades-long survivor of the brutal budget-making process and now as an adviser and counselor to companies, this makes no sense to me. Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach. Processing. If not, you have work to do.

Promote 123

Promote Represent Technology Technology 123

Martech

JULY 30, 2024

Track CX progress with customer satisfaction score, Net Promoter Score, and customer effort score. Processing. SurveyMonkey Genius, powered by GPT, supports the creation of surveys and analyzes the results. Benchmarking for CX. Multichannel feedback collection. Many integrations. Are you getting the most from your stack?

Launch 113

Launch Promote Price Customers 113

Martech

SEPTEMBER 13, 2024

Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Remember, you don’t want to dilute any promotions. Processing. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar.

A/B testing 132

A/B testing Strategic planning Campaign Strategize 132

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Processing.

Niche 98

Niche Retail Promote Follow-up 98

Martech

SEPTEMBER 9, 2024

Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. Promotional events and campaigns. Processing. Prompt: How to calculate CAC?

Customers 107

Customers Commission Customer Relationship Management Retail 107

Martech

JULY 29, 2024

Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies. This can give marketers an advantage as they are closer to marketing processes and data collection channels. This understanding is less technical and more business-related (i.e.,

Technology 115

Technology Technology Strategize Lead generation 115

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Martech

JULY 29, 2024

This integration allows organizations to streamline their content creation and publishing processes by leveraging the assets stored in the DAM. For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. Processing. Here’s how this relationship typically works: 1.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management CRM Technology 114

Martech

SEPTEMBER 3, 2024

Playable ads with gamified experiences and promotional offers, when designed right, are a savvy way to avoid intrusive interruptions. Processing. Dig deeper: What you need to know about mobile game advertising Why we care. You can find Mintegral’s report here (registration required). Email: Business email address Sign me up!

Gaming 115

Gaming Campaign Sports Promote 115

Martech

DECEMBER 3, 2024

Marketers continue to line up promotions for this day, and consumers, no matter where they happen to be at that moment, are ready to capitalize on the savings. Another thing to watch closely is that it appears that promotions — and holiday sales success — are moving earlier in a substantial way. Processing.

Retail 115

Retail Sports Sales Promote 115

Martech

DECEMBER 6, 2024

Below is the process of creating an assistant using OpenAI’s Custom GPT capability. Give your custom GPT a memorable, relevant name that reflects its role in your marketing process. Take notes during this process, paying particular attention to: Emerging patterns and themes. Processing. Marketing emails.

Angle 124

Angle Objectives and Key Results Education Strategize 124

Martech

JULY 18, 2024

Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. TikTok Shop ‘Deals For You Days’ no match for Prime Days TikTok Shop launched “Deals For You Days,” a social commerce promotion, on July 9. A full $7 billion of sales went through mobile devices, marking an 18.6%

Retail 119

Retail Promote Growth Launch 119

Search Engine Land

AUGUST 20, 2024

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. These days, users are quick to dismiss content that’s overtly promotional and much more swayed by entities that acknowledge a range of viewpoints. Processing. See terms.

CTR 100

CTR Cross-sell Promote Presentation 100

Martech

NOVEMBER 11, 2024

The checklist emphasizes optimizing site speed, streamlining checkout processes, and ensuring your website can handle high traffic volumes. A simple post-purchase email, a request for a review, or a well-timed promotion can go a long way in nurturing those new relationships.

Campaign 112

Campaign Strategic planning Strategize Promote 112

Martech

JANUARY 9, 2025

Omnichannel promotion planning with real-time redemption to deliver offers, digital payment and gifting to all customers across all channels. Metrics that track promotion performance, linked to financial systems to measure ROI. Processing. Loyalty journey planning.

Retail 106

Retail Launch Territory Promote 106

Search Engine Land

JULY 23, 2024

Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales. Increased sales: Promotional emails leading to direct sales. Processing. Dig deeper: What is content marketing? See terms.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Martech

SEPTEMBER 13, 2024

Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Processing. Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Sales Development Representative engages with potential leads 24/7.

Launch 112

Launch Pitch Represent B2B 112

Search Engine Land

JULY 11, 2024

They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. Business email address Subscribe Processing. Don’t forget to promote your research. If published as a white paper or static page, create a blog post for promotion and scannability.

Objectives and Key Results 112

Objectives and Key Results Promote Trust Presentation 112

Martech

OCTOBER 16, 2024

In short, PSI is a technique for learning about where datasets intersect but learning nothing else about the data, while TEEs are an alternative to data clean rooms, promoting multi-party collaboration. Processing. IAB Tech Lab seems to be reaching beyond that to develop this protocol involving some advanced PETs.

Conversion 115

Conversion Technique Trust Launch 115

Search Engine Land

SEPTEMBER 18, 2024

Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion. The process Implementing a successful podcast link building strategy involves a series of well-planned steps. Processing.

Niche 88

Niche Promote Lead generation Growth 88

Martech

AUGUST 15, 2024

This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.” Processing. “Marketing reframes complex technical offerings into easily understood value propositions, helping customers visualize the final product,” said Alan MacLeod, VP of Technology Operations at NBCUniversal.

Growth 117

Growth Entertainment Sports Strategize 117

Martech

AUGUST 6, 2024

There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out. Processing.

Promote 108

Promote Campaign Follow-up Strategize 108

Partners in Excellence

JANUARY 23, 2025

And we see customers actively looking to other places to help them navigate their buying process. What if we started thinking of, where do our customers struggle in their problem solving/buying process? Each individual involved in the process has personal goals and objectives. Then there’s another challenge.

Gaming 123

Gaming Up-sell Quota Pitch 123

Search Engine Land

AUGUST 30, 2024

If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel. Processing. For B2B, the end of the quarter and the need to hit quota can leave room for limited-time promotions to test with your users. See terms.

A/B testing 79

A/B testing Retail Quota Promote 79

Martech

OCTOBER 3, 2024

In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media. Use predictive and prescriptive analytics to aid in this process. Processing. Personalize interactions Use the data you collect (e.g., Show customers that you understand and value their individual preferences.

Drivers/motivators 134

Drivers/motivators Customers Trust Price 134

Martech

OCTOBER 22, 2024

Management of products, orders, customers, pricing and promotions in one place. Processing. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. With a suite spanning marketing, sales, service and commerce, personalized messaging and support become easier.

Price 113

Price CRM Launch Follow-up 113

Martech

AUGUST 12, 2024

Net promoter score (NPS): Measures customer loyalty and likelihood to recommend our brand. For instance, if a customer has shown interest in a specific product category, we can send targeted emails or notifications about new arrivals or promotions in that category. Processing. Are you getting the most from your stack?

Customers 111

Customers A/B testing B2C Cross-sell 111

Martech

JANUARY 7, 2025

Marketing and promotion: Develop a marketing plan to promote the event. This includes creating promotional materials, using email marketing, social media, and our website to reach customers and prospects. Registration and attendee management: Set up a registration process for attendees. Processing.

B2B 104

B2B Promote Follow-up Lead generation 104

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. Process performance measures. Processing. For example: Strategic performance measures.

Objectives and Key Results 108

Objectives and Key Results Strategize Follow-up Technology 108

SaaStr

JANUARY 3, 2025

HubSpot recently changed its interview process to try and help maximize tenure and employee retention at the executive level. They implemented a panel-style interview process and a scoring system of 1-4, with 4 being the highest. Internal promotions carry much lower risk than external hires. It can make all the difference.

Promote 115

Promote Growth Drivers/motivators Engineering 115

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Processing. Unlike other recently hyped technologies (e.g.,

Technology 137

Technology Technology Education Follow-up 137

Martech

AUGUST 29, 2024

Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals. Processing. Yelp is claiming damages in an amount to be calculated, the damages to be treble under the 1914 Clayton Act.

Advertising/ Marketing 110

Advertising/ Marketing Promote Follow-up Product 110

Search Engine Land

JULY 15, 2024

Advertisers will be able to highlight multiple competitive promotions (e.g., Review and confirm offers in the ad setup process. Predictive display of the offer most likely to convert. Support for up to 20 offers per ad, with Meta predicting which one is most likely to convert. Why we care. First seen.

Click Through Rate 94

Click Through Rate Customers Promote Conversion 94