Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. Creating engaging imagery. These might include: Blog posts.

Angle 126

Angle Objectives and Key Results Education Strategize 126

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Martech

NOVEMBER 1, 2024

Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. The limitations become evident in several areas: Reactive engagement versus strategically prioritizing customers by propensity to expand.

Growth 135

Growth GTM B2B Strategize 135

Martech

SEPTEMBER 24, 2024

” As a decades-long survivor of the brutal budget-making process and now as an adviser and counselor to companies, this makes no sense to me. Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach. Processing.

Promote 125

Promote Represent Technology Technology 125

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion. Processing.

Niche 88

Niche Promote Lead generation Growth 88

Martech

AUGUST 6, 2024

There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out. Processing.

Promote 110

Promote Campaign Follow-up Strategize 110

Martech

JULY 17, 2024

Considerations for a successful transition By following this checklist, Emma can make marketing a strategic partner on the GTM team and help navigate the transition to product-market fit effectively. This approach builds alignment and integration within the GTM process, driving scalability and repeatability.

GTM 101

GTM Product Strategize Drivers/motivators 101

Search Engine Land

JULY 10, 2024

Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Need to promote an inclusive, accessibility-compliant experience ? Need to promote topical signals to communicate site structure? The linking may not be strategic.

UX 131

UX Strategize Promote Follow-up 131

Closing Bigger

FEBRUARY 10, 2025

The Core Differences Between Sales Leadership and Sales Management Sales managers focus on systems, process, and daily execution. They look beyond the immediate quarter and set a strategic course for the future. As Mike Curliss put it, As a manager, you build the process box. Either add people or optimize process.

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Processing.

Niche 98

Niche Retail Promote Follow-up 98

Martech

JANUARY 18, 2024

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. However, obstacles like misalignment and poor collaboration can slow things down if not handled strategically. Promoting an innovative culture.

Strategize 117

Strategize Growth Territory Technology 117

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Processing. Unlike other recently hyped technologies (e.g.,

Technology 139

Technology Technology Education Follow-up 139

Sales Pop!

MARCH 18, 2024

To stay competitive and profitable, companies need to constantly look for ways to enhance their operations and streamline their processes. There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. Streamlined processes, and improved overall efficiency in operations.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

SaaStr

JANUARY 26, 2025

The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. Attentive spent months with brands, consumers, and regulators to crack this. The result?

Education 103

Education Legal Promote Growth 103

Search Engine Land

JULY 16, 2024

They aim to protect and safeguard original content creators and promote their value-added. Applications like ReplyGuy use AI to develop comments on Reddit that subtly promote specific products or websites. Business email address Subscribe Processing. Multiple profiles are created in Quora to upvote their links artificially.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

FEBRUARY 1, 2024

Kraft Heinz is winning by leveraging user-generated content (UGC) and nano influencers to promote existing staples and new product launches. Business email address Subscribe Processing. The post Top 5 strategic trends for social media marketing in 2024 appeared first on MarTech. In your inbox.

Strategize 142

Strategize Trust Launch Retail 142

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. Or a particular product they have been wanting to try and promote?

Strategize 107

Strategize Objectives and Key Results Campaign Promote 107

Martech

JULY 30, 2024

Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. Identifying variations in strategic approaches Where similarities exist, so do distinctions. Processing. Email: Business email address Sign me up!

X-functional 111

X-functional Territory Customer Relationship Management CRM 111

Search Engine Land

AUGUST 22, 2024

Prioritize promoting top-selling products and limit spending on those that don’t perform well. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc. The product analysis process can range from using only Google Ads data to including GA4 or platform data.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Martech

FEBRUARY 20, 2024

Building a strong content distribution and promotion strategy It’s not enough to produce engaging content. Business email address Subscribe Processing. The post B2B content marketing: Driving success through strategic content creation appeared first on MarTech. Get MarTech! In your inbox.

Strategize 131

Strategize B2B B2C Trust 131

Sales Pop!

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

Objectives and Key Results 224

Objectives and Key Results Cross-sell Sales Strategize 224

Martech

FEBRUARY 3, 2025

In summary, Super Bowl advertising has transformed from a simple promotional tool into a highly strategic marketing opportunity, with escalating costs reflecting its importance in the advertising landscape. Processing. Want to ask your own question of MarTechBot? Give it a try. Email: Business email address Sign me up!

Entertainment 112

Entertainment Price Gaming Campaign 112

Search Engine Land

OCTOBER 2, 2023

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. Out-of-order promotion also allows Google to enforce its relevance standards. SUBSCRIBE See terms.

Promote 104

Promote CTR Click Through Rate Real Estate 104

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Use a sequence to speed up the process so you can focus on having great conversations instead of getting bogged down in email threads. Processing. But if you only use them for cold outreach, you’re letting a valuable tool sit idle.

Appointment 117

Appointment Follow-up Contact Start-ups 117

Salesforce

OCTOBER 30, 2024

The more data it processes, the better it gets at its tasks. Take your most effective content and break it down to it’s fundamentals for your audience such as voice and tones, promotion types, and communications preferences. What marketing automation can be achieved with AI? Will AI replace me one day?

Campaign 111

Campaign Trust Strategize Promote 111

Salesforce

JUNE 26, 2023

Imagine the possibilities of a strategic AI adoption. Identify business value : Analyze your processes, customer interactions, and data assets to pinpoint the areas where AI can create the most value. This process allows you to make informed decisions, divide resources, and develop a realistic roadmap.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Veloxy

JANUARY 2, 2024

These range from strategic alterations to investments you can make that will have a transformational impact. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes.

Product 246

Product Territory Objectives and Key Results Sales 246

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Hubspot

JANUARY 14, 2025

When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. Now that Ive identified what sales champions do during the process, lets take a closer look at how they elevate your sales strategy and help elevate your teams performance.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Martech

SEPTEMBER 12, 2024

When the brand focused on building a premium experience that spoke to quality, community and a distinct coffee culture, promotions were subtly designed to enhance its allure without cheapening its image. Niccol must balance short-term results with long-term strategic thinking to navigate these challenges. Processing.

Appointment 110

Appointment Strategize Customers Promote 110

Search Engine Land

AUGUST 2, 2024

Early days Explaining your process and keeping your clients informed regularly in the early days of working together is really important. This stability fosters trust and allows for more comprehensive, strategic planning. Processing. Regular, transparent communication helps clients feel informed and involved in the process.

Clients 82

Clients Strategic planning Trust Presentation 82

ClickFunnels

SEPTEMBER 28, 2021

So make sure that you have a basic sales funnel before you start promoting your product. By the way, if the idea of building a sales funnel from scratch feels overwhelming, Russell can walk you through the entire process. Post a mix of educational, entertainment, and promotional content. This is the #1 way to increase sales.

Campaign 256

Campaign Product Niche Promote 256

Martech

DECEMBER 18, 2024

AI tools dont just process data; they tie it to business outcomes by finding opportunities that were previously invisible, says Durraze. People remain responsible for strategic decision-making. However, its up to the marketing team to determine how to position and promote that offer. Processing.

Objectives and Key Results 103

Objectives and Key Results CRM Drivers/motivators Campaign 103

Martech

JULY 24, 2024

“Women athletes typically have a 14% larger social media following than male athletes (according to the United Nations group UN Women ), offering brands a powerful platform to connect with fans through co-branded content, campaigns and promotions. Processing. Are you getting the most from your stack?

Sports 115

Sports Gambling Entertainment Hospitality 115

Veloxy

NOVEMBER 6, 2023

Let’s start on this journey to simplify, consolidate, and elevate your sales process. This is achieved through: Streamlined tech Lean processes Optimized collaboration In the current economy, 69% of high-performing sales teams use AI to automate repetitive tasks, giving them a competitive edge. Read our Field Sales Guide today!

Sales 289

Sales Strategize Gaming Up-sell 289

Sales Pop!

MARCH 11, 2025

The emergence of more advanced technologies, however, has transformed mining operations into more streamlined and efficient processes. This is not simply a technology-driven evolution but rather a strategic move toward sustainable practices and increased profitability. 0 to Mining 5. 0 “Mining 4. 0 to Mining 5.

Represent 156

Represent Strategize Technology Technology 156

Martech

JULY 19, 2022

We noticed that a lot of our users were using Monday.com for marketing purposes such as project planning, strategic planning, SEO, rebranding campaigns and product launches,” said Galit Avior, a product manager for the company. So, the new product lets marketers use assets for promoting events and managing registrations.

Process 115

Process CRM Strategic planning Launch 115