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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives. AI is being adopted by companies at an increasing rate to help optimize internal processes, create better customer experiences, identify new opportunities – the list can go on and on.

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Mastering Strategic Planning for B2B SaaS Marketers

Heinz Marketing

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. What is Strategic Planning?

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GTM 122: The 4 Ps of Sales Success: People, Process, Platforms, Performance with Phil Hernandez

Sales Hacker

24:20) Designing effective sales compensation plans. (32:33) 35:09) Phil’s framework for evaluating go-to-market success: People, Process, Platforms, and Performance. (38:05) 24:20) Designing effective sales compensation plans. (32:33) 9:41) Challenges in aligning different go-to-market functions. (14:12)

GTM 113
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Why Cheatsheets And Hacks Don’t Deliver

Partners in Excellence

Decades ago, when “strategic planning” was in vogue, companies would invest lots of time and energy in developing their “strategic plans.” What people learned about this process is the value wasn’t in the final document or the presentation. Why don’t they work?

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

We’ll explore how recent developments are impacting strategic planning and decision-making processes, as well as practical strategies to leverage these trends to the benefit of your organization.

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B2B Reads: Strong Leadership, Intellectual Diversity, and Strategic Planning

Heinz Marketing

Strategic planning is vital to a business’s success and in order to do this effectively, you must be clear on where you want to go and how to get there. Intellectual diversity focuses on the distinct ways or systems that illustrate how people think and process information differently. Leading Adaptive Strategy.

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The Ultimate Guide to Strategic Planning for a Perfect Sales Operation

Hubspot

So, what's the plan? Or should I say, what's the strategic plan? But, with strategic planning, businesses can increase productivity, profitability, and increase their longevity by creating a clear plan for the future. Does strategic planning sound too good to be true? Strategic Planning.