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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives. AI is being adopted by companies at an increasing rate to help optimize internal processes, create better customer experiences, identify new opportunities – the list can go on and on.

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Mastering Strategic Planning for B2B SaaS Marketers

Heinz Marketing

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. What is Strategic Planning?

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Why AI proficiency is today’s must-have marketing skill

Martech

Those who can strategically use AI will gain a clear advantage. Processing. Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. However, the real game-changer for go-to-market (GTM) strategies is process-driven automation.

GTM 127
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GTM 122: The 4 Ps of Sales Success: People, Process, Platforms, Performance with Phil Hernandez

Sales Hacker

24:20) Designing effective sales compensation plans. (32:33) 35:09) Phil’s framework for evaluating go-to-market success: People, Process, Platforms, and Performance. (38:05) 24:20) Designing effective sales compensation plans. (32:33) 9:41) Challenges in aligning different go-to-market functions. (14:12)

GTM 117
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

We’ll explore how recent developments are impacting strategic planning and decision-making processes, as well as practical strategies to leverage these trends to the benefit of your organization.

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The Ultimate Guide to Strategic Planning for a Perfect Sales Operation

Hubspot

So, what's the plan? Or should I say, what's the strategic plan? But, with strategic planning, businesses can increase productivity, profitability, and increase their longevity by creating a clear plan for the future. Does strategic planning sound too good to be true? Strategic Planning.

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Boost Black Friday sales with the ultimate 85-step campaign checklist by Brevo

Martech

Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience. Each touchpoint must be consistent, personalized and strategically timed to ensure maximum impact. The checklist offers more than just a roadmap.

Campaign 113