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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives. AI is being adopted by companies at an increasing rate to help optimize internal processes, create better customer experiences, identify new opportunities – the list can go on and on.

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How to align teams early with a strategic event workshop

Martech

Traditionally, the events team owned the planning process, only looping in other teams about four months before showtime. Processing. The post How to align teams early with a strategic event workshop appeared first on MarTech. The best time to get everyone in the game is right now.

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Top 5 strategic trends for social media marketing in 2024

Martech

Business email address Subscribe Processing. The post Top 5 strategic trends for social media marketing in 2024 appeared first on MarTech. Simplify your social media approach: prioritize meaningful, personal interactions using AI and tap into your target audience’s intelligence and influence for success in 2024. In your inbox.

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The failsafe approach to building strategic nurture paths

Martech

Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. Email: Business email address Sign up now Processing.

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How to Optimize the Developer Experience for Monumental Impact

Speaker: Anne Steiner and David Laribee

As an innovative concept, Developer Experience (DX) has gained significant attention in the tech industry, and emphasizes engineers’ efficiency and satisfaction during the product development process.

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Breaking data silos: Digital marketer’s checklist for strategic data collaboration by Lotame

Martech

Actionable items for marketing teams: Data strategy: Evaluate current data orchestration processes and identify barriers to address. Explore strategic collaboration with external partners to combine and analyze data assets. Prioritize the collection and activation of first-party data.

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B2B content marketing: Driving success through strategic content creation

Martech

Business email address Subscribe Processing. The post B2B content marketing: Driving success through strategic content creation appeared first on MarTech. Get MarTech! In your inbox.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

We’ll explore how recent developments are impacting strategic planning and decision-making processes, as well as practical strategies to leverage these trends to the benefit of your organization.