Sales Pop!

OCTOBER 30, 2024

For example, AI algorithms can process data to determine which parts of a podcast episode have the highest listener retention. The Impact on Sales Enablement and Customer Engagement AI-driven podcasting is not just about creating compelling content—it’s also about using that content strategically for sales enablement.

Objectives and Key Results 241

Objectives and Key Results Healthcare Education Sales 241

Martech

SEPTEMBER 20, 2024

For those who have started, they are falling into the trap of using AI for isolated tasks without a strategic framework. To avoid random acts of AI, decide which processes are most important to your content strategy. Which processes are ripe for efficiency improvements? This results in what I would call “random acts of AI.”

Profit margin 127

Profit margin Objectives and Key Results Strategize Legal 127

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. For example: Strategic performance measures. Process performance measures.

Objectives and Key Results 110

Objectives and Key Results Strategize Follow-up Technology 110

Martech

AUGUST 7, 2024

However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information. Where data-driven decision-making goes off the rails Using great data to make strategic choices seems straightforward and obvious, right? In many cases, what they rely on to help make strategic decisions.

Objectives and Key Results 123

Objectives and Key Results Campaign Strategize Retail 123

Martech

MARCH 12, 2025

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Processing. While it’scutting ties with agencies and vendors during economic pressure is tempting, a smarter approach is strategic consolidation and value-based renegotiation. Leading U.S.

Strategic partnership 106

Strategic partnership Strategize Finance B2B 106

Veloxy

JANUARY 7, 2025

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. Understanding the Sales Cycle In order to manage and refine your sales process, you need to understand the sales cycle. This outline helps you to visualize the whole process.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. As a result, many marketers struggle to elevate their focus from these operational concerns to the larger strategic priorities of their organization. Here are several steps to guide this transformation.

Drivers/motivators 131

Drivers/motivators Growth Objectives and Key Results Strategize 131

Martech

AUGUST 15, 2024

It’s a strategic powerhouse intersecting with every aspect of the business. Marketing, at its best, is the strategic intelligence fueling sales growth,” said Allen Richey, Chief Operating Officer at PacTech. “By This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.”

Growth 119

Growth Entertainment Sports Strategize 119

Martech

SEPTEMBER 24, 2024

The second says that marketers should have a strategic view of the different platforms and how they hold and use customer data. Architecture vision competency means having a strategic view of marketing technology systems, as well as an understanding of how these tools are used when it comes to collecting and acitvating customer data.

Strategize 115

Strategize Technology Technology Growth 115

Martech

JULY 29, 2024

Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies. This can give marketers an advantage as they are closer to marketing processes and data collection channels. This understanding is less technical and more business-related (i.e.,

Technology 117

Technology Technology Strategize Lead generation 117

Martech

JULY 26, 2024

However, understanding its strategic importance is crucial. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions. Processing. Email: Business email address Sign me up!

Strategize 127

Strategize User Experience High impact Construction 127

Cerebral Selling

FEBRUARY 23, 2025

Most sales reps start with product or process-focused questions like What are you doing today? But the truth is customers dont wake up thinking about products or processes. “We’re trying to automate process ABC”) just keep asking “ Why is that important ?” or What are you looking for in a solution?

Customers 130

Customers Objection handling Strategize Negotiate 130

Martech

SEPTEMBER 3, 2024

Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting. Processing. How it works. Email: Business email address Sign me up!

Strategize 122

Strategize Process 122

Martech

NOVEMBER 11, 2024

Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience. Each touchpoint must be consistent, personalized and strategically timed to ensure maximum impact. The checklist offers more than just a roadmap.

Campaign 114

Campaign Strategic planning Strategize Sales 114

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. Email: Business email address Sign up now Processing. I wish it were that simple when it comes to AI.

Clients 128

Clients Strategize Launch Technology 128

Martech

AUGUST 8, 2024

Addressing these challenges requires a strategic approach, improving integration, enhancing team capabilities, managing costs and staying current with technological advancements. This is where the Pareto principle can become a powerful strategic tool for you and your team. Processing.

Objectives and Key Results 120

Objectives and Key Results Strategize Technology Technology 120

Martech

JULY 17, 2024

Strategic deployment. It goes on to say: “…GenAI must be seamlessly embedded within business processes and systems. “Many senior tech decision-makers admit that they don’t fully understand generative AI or its impact on business processes, right? Technological integration. Expert guidance.

Government 144

Government Technique Strategize Process 144

Partners in Excellence

MARCH 6, 2025

Decades ago, when “strategic planning” was in vogue, companies would invest lots of time and energy in developing their “strategic plans.” What people learned about this process is the value wasn’t in the final document or the presentation. Why don’t they work?

Strategic planning 86

Strategic planning Strategize Presentation Follow-up 86

Martech

SEPTEMBER 13, 2024

A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Master your email marketing with strategic planning Failing to plan is planning to fail, and your calendar is your first line of defense. Processing.

A/B testing 134

A/B testing Strategic planning Campaign Strategize 134

Martech

JULY 30, 2024

The value of project management metrics Project management metrics are expected to be applied to track quality or identify process improvements. Use project management metrics and data to draw out additional strategic insights. You must carefully decide what direction you’re going to strategically grow your business.

Profit margin 117

Profit margin Niche Strategize Clients 117

Martech

SEPTEMBER 11, 2024

Using GA, Demandbase and 6Sense, we found that buyers hit the web at the beginning and end of the sales process. Dig deeper: B2B content marketing: Driving success through strategic content creation Email: Business email address Sign me up! Processing. However, we didn’t find a consistent pattern.

B2B 133

B2B Campaign Represent Presentation 133

Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. Creating engaging imagery. These might include: Blog posts.

Angle 126

Angle Objectives and Key Results Education Strategize 126

Martech

JULY 18, 2024

Implement decision-making frameworks Visualize your decision-making process and the cost of inaction. Dig deeper: Strategic vs. tactical decisions: How to find the right balance 2. Leadership should model decisiveness and provide clear strategic direction. What marketers can do to cope and fight back 1.

Objectives and Key Results 115

Objectives and Key Results Government Strategize Launch 115

Martech

NOVEMBER 1, 2024

Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. The limitations become evident in several areas: Reactive engagement versus strategically prioritizing customers by propensity to expand.

Growth 135

Growth GTM B2B Strategize 135

Martech

JULY 24, 2024

As someone with a solid process for this, I don’t think AI helped me here. That isn’t to say I have no role in the process, but AI does about 90% of the work. Deep dives and more exploratory analyses will be human-led, but we can strategically use AI for certain concrete tasks, like cleaning data. Processing.

Campaign 127

Campaign Strategize Launch Up-sell 127

Highspot

MARCH 3, 2025

The Power of Digital Sales Rooms in Go-to-Market Strategies Transform your buyer engagement strategy with these best practices Download now A Case in Point: Winning with Digital Rooms Matthew shared a powerful example of how his team used a Digital Room to progress an RFP (Request for Proposal) process to the final stage.

Strategize 52

Strategize Customers Technology Technology 52

Martech

SEPTEMBER 10, 2024

Which processes should we automate to scale up localized campaigns profitably? This gives strategists the ability to actually strategize. These processes are all data-heavy and labor-intensive. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions.

Non-Profits 115

Non-Profits Real Estate Launch Campaign 115

Martech

NOVEMBER 4, 2024

Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. Career advancement: Martech roles often come with opportunities for leadership and strategic influence within organizations.

Technology 113

Technology Technology Strategize Niche 113

Martech

OCTOBER 15, 2024

Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how these platforms work together, they can effectively evaluate the capabilities of different tools and guide companies through the right procurement process.

Contract 110

Contract Negotiate Strategize Technology 110

Martech

JULY 17, 2024

Considerations for a successful transition By following this checklist, Emma can make marketing a strategic partner on the GTM team and help navigate the transition to product-market fit effectively. This approach builds alignment and integration within the GTM process, driving scalability and repeatability.

GTM 101

GTM Product Strategize Drivers/motivators 101

Martech

NOVEMBER 11, 2024

Here’s an in-depth look at each role, highlighting how each function contributes to making strategic blueprints real-world successes. Email marketing: Precision in direct communication This strategic function combines insight, creativity and data analysis to reach customers in a way that resonates. Processing.

A/B testing 112

A/B testing UX CRM Strategize 112

Martech

OCTOBER 2, 2024

Guide strategic decision-making. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. Processing. Anticipate customer needs.

Strategic planning 93

Strategic planning Campaign Strategize Launch 93

Martech

AUGUST 13, 2024

As a result, marketing roles emphasizing strategic planning are being reduced or eliminated. This led him to GetResponse, a Polish email marketing company seeking a marketing leader who could represent the brand as a local face in the United States, form strategic partnerships and drive awareness through public speaking and industry events.

Strategic partnership 131

Strategic partnership Strategic planning Represent Sports 131

Martech

AUGUST 8, 2024

This AI-powered chat assistant utilizes natural language processing to provide quick answers and perform tasks like posting orders to QuickBooks. This data-driven approach provides real-time intelligence, aiding strategic planning while complying with GDPR and CCPA.

E-commerce 117

E-commerce Objectives and Key Results Hospitality Strategic planning 117

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Processing. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to.

Drivers/motivators 123

Drivers/motivators Technique Price Trust 123