Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Objectives and Key Results 117

Objectives and Key Results Strategize Technology Technology 117

Martech

SEPTEMBER 24, 2024

The second says that marketers should have a strategic view of the different platforms and how they hold and use customer data. Architecture vision competency means having a strategic view of marketing technology systems, as well as an understanding of how these tools are used when it comes to collecting and acitvating customer data.

Strategize 112

Strategize Technology Technology Growth 112

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. For example: Strategic performance measures. Process performance measures.

Objectives and Key Results 108

Objectives and Key Results Strategize Follow-up Technology 108

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. This underscores a critical insight: from an investor’s standpoint, marketing has the potential to create long-term value akin to infrastructure or technology investments.

Drivers/motivators 128

Drivers/motivators Growth Objectives and Key Results Strategize 128

Veloxy

JANUARY 7, 2025

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. Understanding the Sales Cycle In order to manage and refine your sales process, you need to understand the sales cycle. This outline helps you to visualize the whole process.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

Clients 125

Clients Strategize Launch Technology 125

Martech

AUGUST 15, 2024

It’s a strategic powerhouse intersecting with every aspect of the business. Marketing, at its best, is the strategic intelligence fueling sales growth,” said Allen Richey, Chief Operating Officer at PacTech. “By This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.”

Growth 116

Growth Entertainment Sports Strategize 116

Martech

JULY 26, 2024

However, understanding its strategic importance is crucial. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions. Processing. Email: Business email address Sign me up!

Strategize 124

Strategize User Experience High impact Construction 124

Martech

NOVEMBER 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. I am trained with MarTech content.

Technology 110

Technology Technology Strategize Niche 110

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Technology 137

Technology Technology Education Follow-up 137

Sales Pop!

MARCH 30, 2025

As a result, the selling team absolutely must know and strategize for the buying team composition in every major pursuit. Enter DISC, the personality assessment process that provides valuable insights into individual behavioral strengths and weaknesses to help chart a path to effectively communicating with different styles of people.

Legal 130

Legal Finance Territory Up-sell 130

Martech

JULY 17, 2024

Strategic deployment. Technological integration. It goes on to say: “…GenAI must be seamlessly embedded within business processes and systems. “Many senior tech decision-makers admit that they don’t fully understand generative AI or its impact on business processes, right? Expert guidance.

Government 143

Government Technique Strategize Process 143

Martech

JULY 26, 2024

Marketers really, really want AI to free up time: 80% said they want the technology to “reduce time spent on repetitive, data-driven tasks.” More than half of CEOs/Presidents, CMOs and other C-suite types expect the technology to disrupt employment. Processing. Here’s some of what they wrote. It can be downloaded here.

Technology 118

Technology Technology Strategize Follow-up 118

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone. Up to 72% of U.S.

Government 108

Government Technology Technology B2C 108

Martech

NOVEMBER 1, 2024

Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. The limitations become evident in several areas: Reactive engagement versus strategically prioritizing customers by propensity to expand.

Growth 133

Growth GTM B2B Strategize 133

Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. Implement decision-making frameworks Visualize your decision-making process and the cost of inaction.

Objectives and Key Results 112

Objectives and Key Results Government Strategize Launch 112

Martech

OCTOBER 15, 2024

In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding , tool management and architecture vision. Determining how they fit within the overall marketing technology stack and architecture.

Contract 108

Contract Negotiate Strategize Technology 108

Martech

JULY 17, 2024

Considerations for a successful transition By following this checklist, Emma can make marketing a strategic partner on the GTM team and help navigate the transition to product-market fit effectively. Training : Develop a skilled team to maximize the value of marketing technology investments.

GTM 101

GTM Product Strategize Drivers/motivators 101

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Processing. Email: Business email address Sign me up!

Territory 111

Territory Transportation Electricity Government 111

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 122

Strategize Strategic planning Technology Technology 122

Martech

AUGUST 14, 2024

Quarterly Stack Reviews : Every three months, gather key stakeholders to a) Review the entire stack’s performance; b) Identify tools for potential elimination or upgrade; and c) Discuss new technologies that might fill gaps in functionalities. Processing. Whatever you do, don’t be a hyper-consumer.

Negotiate 110

Negotiate Objectives and Key Results Technology Technology 110

Martech

AUGUST 8, 2024

This AI-powered chat assistant utilizes natural language processing to provide quick answers and perform tasks like posting orders to QuickBooks. These models utilize ID-free technology, which predicts the value of an ad impression without identifying the user, offering a privacy-safe solution for advertisers.

E-commerce 115

E-commerce Objectives and Key Results Hospitality Strategic planning 115

Martech

OCTOBER 25, 2024

Shifting from pilot projects to widespread implementation demands a strategic approach. Your marketing data champion should work closely with data, analytics and technology leaders to identify and link metadata that will drive marketing’s productivity and effectiveness, focusing on use cases that can be augmented by genAI. Processing.

Objectives and Key Results 131

Objectives and Key Results Government Trust Technology 131

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Search Engine Land

JULY 23, 2024

Processing. Like any technology, AI has limitations within its current form. Now, such technologies can attempt to make analytical determinations based on their input data. However, AI requires significant processing power. When these technologies become normalized, we will see change. Are we safe? Is AI limited?

Non-Profits 108

Non-Profits Technology Technology Government 108

Sales Pop!

MARCH 18, 2024

To stay competitive and profitable, companies need to constantly look for ways to enhance their operations and streamline their processes. Whether it’s optimizing routes, improving communication with drivers, or investing in technology. Streamlined processes, and improved overall efficiency in operations.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Processing. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results 120

Objectives and Key Results Technology Technology High impact 120

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Processing. Adoption is already underway. How does this work?

Drivers/motivators 124

Drivers/motivators Represent Contact Campaign 124

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Ive seen first-hand how businesses, marketers, and students grapple with the demands of evolving technology and the relentless pace of change.

Strategize 119

Strategize Trust Technology Technology 119

Martech

JANUARY 2, 2025

In 2025, look for AI to help automate the processes and workflows behind these experiences. These models mix in-house technology with third-party solutions. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry. Processing.

Retail 114

Retail Networking Transportation Hospitality 114

Martech

JULY 10, 2024

Emerging technology, like generative AI, has increased expectations for personalized content, but modular content creation isn’t tied to a specific technology or platform. Some CMPs have begun to automate tagging as part of the content creation process. Email: Business email address Sign up now Processing.

Government 110

Government Legal Pipeline Technology 110

Closing Bigger

FEBRUARY 10, 2025

The Core Differences Between Sales Leadership and Sales Management Sales managers focus on systems, process, and daily execution. They look beyond the immediate quarter and set a strategic course for the future. As Mike Curliss put it, As a manager, you build the process box. Either add people or optimize process.

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Martech

NOVEMBER 11, 2024

The COE execution team: Key team roles and their contributions The execution team operates at the intersection of creativity, technology and strategy, using technical expertise and marketing savvy to produce experiences that resonate with audiences. Establishing training programs to keep teams updated on processes and best practices.

A/B testing 109

A/B testing UX CRM Strategize 109

Sales Pop!

JUNE 18, 2024

Remember that feeling of spending hours on repetitive tasks, wishing there was more time for your job’s strategic, creative aspects? AI-driven automation is no longer a futuristic fantasy; it’s here, a powerful tool to streamline those mundane processes and free you up to focus on what you do best.

Process 130

Process Strategize Retail Technology 130

Sales Pop!

JUNE 18, 2024

Remember that feeling of spending hours on repetitive tasks, wishing there was more time for your job’s strategic, creative aspects? AI-driven automation is no longer a futuristic fantasy; it’s here, a powerful tool to streamline those mundane processes and free you up to focus on what you do best.

Process 130

Process Strategize Retail Technology 130

Martech

SEPTEMBER 10, 2024

Which processes should we automate to scale up localized campaigns profitably? This gives strategists the ability to actually strategize. These processes are all data-heavy and labor-intensive. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions.

Non-Profits 112

Non-Profits Real Estate Launch Campaign 112

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. Processing.

Construction 114

Construction CRM Contact Follow-up 114