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The Best Programming Languages for Digital Marketers

ConversionXL

Marketing goals: accessing in-depth user data from your company’s database; running advanced queries on Google Analytics data, etc. SQL is a relatively simple language. It stands for “Structured Query Language,” but I like to call it “Excel on steroids”—it highlights its essence.

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Tired of Waiting for IT to Generate Your Reports? Try Ad Hoc Analysis

Hubspot

Having a designated team is great, as it signifies you have the resources to process large volumes of data. This is where ad hoc analysis comes in handy – you can run your own queries as you need them. With ad hoc analysis, you can empower your team to easily access the data they need most, freeing up your IT staff in the process.