Sales Pop!

OCTOBER 30, 2024

For example, AI algorithms can process data to determine which parts of a podcast episode have the highest listener retention. AI tools can generate transcripts quickly , making this process seamless. Sales teams can use this curated content to educate potential clients, offering genuine value and establishing thought leadership.

Objectives and Key Results 245

Objectives and Key Results Healthcare Education Sales 245

Sales Pop!

JANUARY 7, 2025

Efficiencies As business grows and new technology enters the picture, its critical to recognize and become comfortable with the latest strategies to help communicate best and improve efficiencies. By not pushing the sale, people ask permission to purchase and will inquire how to finalize the process.

Appointment 293

Appointment Clients Represent Follow-up 293

Martech

AUGUST 20, 2024

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. Despite AI’s powerful marketing tools, something crucial is often overlooked — the accumulated wisdom of experienced workers and established processes.

Consult 126

Consult Technology Technology Represent 126

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies. This understanding is less technical and more business-related (i.e.,

Technology 115

Technology Technology Strategize Lead generation 115

Martech

JULY 19, 2024

What use is it for a graphic designer to create images 10 times faster if it still takes a week to get through the approvals process? Data can be created, processed and analyzed in near real-time. As the marketing team starts to flatten, skill sets become broader, and marketers will need to upskill their data and technology skills.

Manufacturing 125

Manufacturing Assembly Line Technology Technology 125

Sales Pop!

OCTOBER 24, 2024

While there was more mention of technology, the most prevalent advice to younger sales selves was the same. Not being an expert in surveys or the canvassing of information, I’m sure there are some things I could have done differently to be more scientific in this process. Listen to understand. Listen to learn. Listen to help.

Technique 237

Technique Represent Education Clients 237

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Technology 137

Technology Technology Education Follow-up 137

Sales Pop!

DECEMBER 10, 2024

Most notably, though modern technology is especially beneficial for streamlining various workflows, using it in sales can strain the eyes. However, you shouldnt overlook the benefits of recognizing the mind-body connectionespecially as the industry continues to go digital.

Angle 205

Angle Education Negotiate Sales 205

Martech

SEPTEMBER 24, 2024

Architecture vision competency means having a strategic view of marketing technology systems, as well as an understanding of how these tools are used when it comes to collecting and acitvating customer data. If there is an overlap, does it hinder processes (e.g. Processing.

Strategize 113

Strategize Technology Technology Growth 113

Martech

SEPTEMBER 16, 2024

With the advent of marketing AI, we now have the ability to gather and process vast amounts of customer feedback through surveys, social listening, sentiment analysis, and more. However, many organizations lack the necessary structures, technologies, and roles to quickly and effectively act on these insights.

Technology 109

Technology Technology Start-ups Customers 109

Veloxy

JANUARY 7, 2025

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. Understanding the Sales Cycle In order to manage and refine your sales process, you need to understand the sales cycle. This outline helps you to visualize the whole process.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. GEO requires ongoing adaptation to the evolving capabilities, preferences and methodologies of AI technologies.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans.

Objectives and Key Results 129

Objectives and Key Results Retail Finance Launch 129

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Objectives and Key Results 117

Objectives and Key Results Strategize Technology Technology 117

Martech

AUGUST 19, 2024

I am the first generative AI chatbot for marketing technology professionals. Flexibility and customization: A headless CMS provides developers with the freedom to choose their front-end technologies, allowing for more tailored and innovative user experiences. Future-proofing: Technology is always evolving. Processing.

Territory 107

Territory Technology Technology Presentation 107

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Processing. Email: Business email address Sign me up!

Territory 112

Territory Transportation Electricity Government 112

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. Email: Business email address Sign up now Processing.

Clients 126

Clients Strategize Launch Technology 126

Martech

NOVEMBER 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. I am trained with MarTech content.

Technology 111

Technology Technology Strategize Niche 111

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? The answer? You’re not alone.

Government 108

Government Technology Technology B2C 108

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. The merging of roles will most likely follow the trajectory set by technology. As new technologies emerge, the temptation to buy and implement the latest AI software will be great.

Pipeline 119

Pipeline Follow-up Technology Technology 119

Martech

JULY 12, 2024

With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. Email: Business email address Sign up now Processing. In the U.S.,

Campaign 110

Campaign Appointment Government Legal 110

Martech

AUGUST 14, 2024

Quarterly Stack Reviews : Every three months, gather key stakeholders to a) Review the entire stack’s performance; b) Identify tools for potential elimination or upgrade; and c) Discuss new technologies that might fill gaps in functionalities. Processing. Whatever you do, don’t be a hyper-consumer.

Negotiate 111

Negotiate Objectives and Key Results Technology Technology 111

Martech

JULY 26, 2024

Marketers really, really want AI to free up time: 80% said they want the technology to “reduce time spent on repetitive, data-driven tasks.” More than half of CEOs/Presidents, CMOs and other C-suite types expect the technology to disrupt employment. Processing. It can be downloaded here. Registration required.)

Technology 119

Technology Technology Strategize Follow-up 119

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. This integration allows organizations to streamline their content creation and publishing processes by leveraging the assets stored in the DAM. What are other technology options? I am trained with MarTech content. Here’s something somebody asked me!

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management Technology Technology 114

Sales Pop!

MARCH 30, 2025

Enter DISC, the personality assessment process that provides valuable insights into individual behavioral strengths and weaknesses to help chart a path to effectively communicating with different styles of people. As stated, People Buy from People means that these individual buyers are, of course, real people.

Legal 134

Legal Finance Territory Up-sell 134

Martech

JANUARY 9, 2025

Dig deeper: How to align processes to drive martech utilization Martech investment and usage patterns Meanwhile, CMOs have slightly reduced martech spending as a share of the total marketing budget, down 0.9% Key questions to consider: Do we have processes to collect customer data as cleanly as possible? Processing.

Government 116

Government CRM Technology Technology 116

Search Engine Land

JULY 23, 2024

Processing. Like any technology, AI has limitations within its current form. Now, such technologies can attempt to make analytical determinations based on their input data. However, AI requires significant processing power. When these technologies become normalized, we will see change. Are we safe? Is AI limited?

Non-Profits 108

Non-Profits Technology Technology Government 108

Martech

AUGUST 27, 2024

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. For marketing technology : NLP and computer vision may help with content classification. For marketing technology : NLP and computer vision may help with content classification.

Government 121

Government SQL Technology Technology 121

Martech

AUGUST 21, 2024

To lead and shape marketing technology strategies, marketers must master six core competencies. If other marketing teams also use these tools, does this improve marketing processes? Processing. You can read about the first one, generalized system understanding, here. Today we’re looking at martech tool management.

Consult 108

Consult Technology Technology Campaign 108

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. Continuous Improvement: Regularly update AI algorithms and tools to keep pace with technological advancements.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

DECEMBER 6, 2024

Its conversational intelligence comes from development in natural language processing (NLP) and machine learning technologies. The Frame AI team is expected to join HubSpot and integrate Frame AIs technology directly into Breeze, HubSpots family of AI-powered tools, which works across the CRM. Processing.

Conversion 113

Conversion CRM Technology Technology 113

Martech

NOVEMBER 14, 2024

Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. Processing.

Growth 127

Growth Technology Technology Follow-up 127