article thumbnail

Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Plus, less advertising by national competitors is an opportunity for regional swing-state brands that must advertise in these states. Processing. Politics drive up CPMs. That said, the 10.5%

Territory 117
article thumbnail

Mastering sales territory management for better results

PandaDoc

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Thoroughly researching new areas and understanding their laws and regulations will help you successfully break into new territories. Request a demo today What is sales territory?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Is it time to rethink your Google Ads strategy?

Search Engine Land

The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. It had expanded the regions it served to encompass most of the U.S., yet all of its advertising focused on its “old” territory. Processing.

article thumbnail

Sales Territory Management: 6 Steps to Creating an Effective Plan

Veloxy

Are you struggling to optimize your sales territories and boost your sales team’s productivity? 64% of companies struggle with ineffective territory planning. In this blog post, we will guide you through the essential steps to create an effective sales territory management plan that will lead your team to success. Let’s dive in!

Territory 130
article thumbnail

Urban digital transformation: Insights for marketers from global smart cities

Martech

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Intelligent document processing (IDP) is key for cities wanting to preserve important paper archives. Processing. Austin succeeded because by building on existing strengths while pivoting towards a new identity.

Territory 113
article thumbnail

How Windsurf / Codeium Built a Billion-Dollar AI Company and a Winning Sales Machine

SaaStr

” Optimizing territories too late “We’re still working through territory science challenges now, when we should have addressed this six months ago. The complexity of managing 30+ enterprise sellers without clear territory boundaries created unnecessary friction.” In hypergrowth, every week matters.”

GTM 98
article thumbnail

Quota Relief: How and Why to Give It to Your Salespeople

Salesforce

Quota relief is a process used when sales leaders make adjustments to the sales quota due to circumstances such as maternity leave, vacation, and PTO. This strategy reduces quotas for a short period of time to increase chances of reaching on-target earnings. I agree to the Privacy Statement and to the handling of my personal information.

Quota 84