Martech

AUGUST 5, 2024

Product placement Product placement isn’t a new marketing strategy. Companies have been paying for characters to use their products since radio was the entertainment source. I’m not sure if product placement in AI-generated images is a fantasy or a nightmare, but it is an opportunity.

Product 131

Product Entertainment Price Strategize 131

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

GTM 119

GTM Product Cross-sell Profit margin 119

SaaStr

NOVEMBER 20, 2024

At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully. With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale.

GTM 105

GTM Product Legal Launch 105

Iannarino

JUNE 29, 2021

Early Advantages: Reputation and Products. The second strategy was to compete based on products and services. You might still start this pitch by sharing information about your company, but follow up by extolling the tremendous value in your products and services. A fourth strategy is stressing delivery and service.

Clients 343

Clients Price Technology Technology 343

STAR Results

AUGUST 2, 2021

They will utilize the agency’s expertise to develop creative materials and programs, write impactful copy and develop strong product positioning. Why do marketing executives allow their product managers to work with outside marketing experts? You’ll ask, isn’t this the responsibility of the marketing executive?

Sales 336

Sales Networking Campaign Product 336

Iannarino

NOVEMBER 9, 2023

Negativity can reduce your productivity and harm your results. Every workplace has its set of problems and challenges, which can cause you to become negative about your work. It’s important to stay positive at work, especially since you spend so much of your life there.

Product 253

Product 253

Iannarino

APRIL 20, 2024

Unlock your productivity potential by mastering the art of prioritizing work that delivers long-term value and immediate results.

Product 224

Product Sales 224

Iannarino

JANUARY 3, 2024

Uncover the lost art of deep focus in our digital age and learn how mastering this skill can elevate your productivity and success.

Product 214

Product 214

Veloxy

NOVEMBER 30, 2023

Download Now: The Big Blue Book of Field Sales Sales Managers — be sure to read the 3 chapters on sales productivity and sales acceleration! By providing streamlined processes and support, enablement boosts the efficiency and productivity of sales representatives. Grab a warm coffee or tea and let’s get started!

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Iannarino

MARCH 7, 2023

Having the best product or solution on the market isn’t enough to close more deals. You can have all the best features and functionality and still lose out to inferior products if you don’t have the right sales strategies.

Sell 276

Sell Sales Closing Product 276

Iannarino

APRIL 11, 2022

Every product or service is designed to solve a problem, and because your client isn't going to buy what you sell if they don't recognize a need, you search for a problem. The idea that salespeople solve problems is true. But this is mostly only true when solving the problem means selling their prospective client their "solution."

Clients 315

Clients Prospecting Service Sell 315

ClickFunnels

NOVEMBER 22, 2022

Want to create and sell info products like online courses? you can build complete beautiful websites in a jiffy… not to mention storefronts, product pages, landing pages, sales funnels, and everything else that a website needs to be effective and persuasive. Many ClickFunnels users sell high-ticket services or products.

A/B testing 52

A/B testing Niche CRM Up-sell 52

Anthony Cole Training

AUGUST 16, 2024

Every business that has ever been started has done so by wanting to position its products or services on a continuum between the two extremes of value and price. Some businesses (think Apple, Ritz Carlton) are focused on delivering a high value experience. Most businesses land somewhere in the middle.

Price 295

Price Sell Service Product 295

Anthony Cole Training

OCTOBER 4, 2024

Listening with the intent to learn, asking questions that are not product-based, and understanding the nuances, trends, and challenges of a company and industry are required in today’s environment. We turn to a valued resource and partner IBISWorld for more on this topic:

Technology 283

Technology Technology Sales Sell 283

Veloxy

SEPTEMBER 28, 2023

Two people could be selling the same product, but experience very different results. You’re not just selling a product or service, you’re selling yourself. Know Your Product Well Before you start thinking about the most effective sales techniques, you need to cover the basics. Keep reading for more.

Objectives and Key Results 264

Objectives and Key Results Pitch Angle Sales 264

Veloxy

MARCH 23, 2023

How could we improve our products or services? It could be entirely possible that management was 100% on board with your product but got vetoed by procurement down the line. However, you need to keep in mind that customers are not as intimately familiar with your product or service as you are.

Process 244

Process Objectives and Key Results Sales Up-sell 244

Iannarino

APRIL 21, 2022

The reason the salesperson needs a problem is that in absence of a problem, there is no need for their "solution," a word designed to inflate a product or a service into something both the salesperson and their prospective client believes to be greater.

Clients 297

Clients Prospecting Service Product 297

Veloxy

JUNE 15, 2023

The Role of Outside Sales Reps An outside sales representative’s primary responsibilities include generating leads, cultivating relationships, providing product information, and closing sales. Essential Skills for Outside Sales Professionals To excel in outside sales, professionals must possess a diverse skill set.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Iannarino

JUNE 16, 2023

As a new sales rep, you might want to sell a product that is unique and special. While selling a differentiated product or service might bring you easy success and commissions, it will stunt your development as a salesperson. You might believe it would be even better to sell something with no available alternatives.

Sell 252

Sell Commission Service Product 252

Iannarino

MARCH 31, 2023

These include new logos, competitive displacements, increased profits, and cross-selling new products or services. The general objective of most sales organizations is net new revenue growth, but the sales force may have multiple sales objectives.

Cross-sell 291

Cross-sell Sales Growth Service 291

Iannarino

MARCH 26, 2023

The traditional approach positions the company and their product. Every sales organization and sales professional must choose between two sales approaches : traditional and modern. It doesn't create value for your prospective client. The second approach, the modern approach creates value for decision-makers and their stakeholders.

B2B 287

B2B Sales Clients Prospecting 287

Anthony Cole Training

APRIL 19, 2024

As a result, top companies and their salespeople are embracing new technologies to drive productivity, profitability, and gain a competitive advantage in the market.

Technology 267

Technology Technology Sales Closing 267

Iannarino

FEBRUARY 13, 2024

Discover the pivotal shift from product obsession to strategic selling that can set you apart in the competitive landscape of 2024. Join us in unraveling the art of winning without the blinders of solution love.

Strategize 257

Strategize Sales Sell Product 257

Anthony Cole Training

JULY 19, 2024

Pushing product is often another term used for cross-selling & up-selling strategies. The concept of cross-selling tends to evoke skepticism and wariness. Over time, this skepticism has arisen due to some individuals with good intentions although accompanied by undesirable practices.

Cross-sell 257

Cross-sell Up-sell Sell Product 257

Iannarino

SEPTEMBER 8, 2023

Many of these battle cards provide a company overview and identify the stakeholders involved in the purchase, the target customers, industry opportunities, product features, competitor analysis, responses to common objections, and success stories.

Prospecting 285

Prospecting Sell Product Customers 285

Iannarino

AUGUST 5, 2021

Sadly, none of the things your marketing department or product managers would have you share can reach the right level of value for a first meeting. One of the ways you can expect your client to measure you and the value you create is whether you know things that would be valuable for them to know. What Did Your Dream Client Learn?

Clients 338

Clients Meeting Conversion Strategize 338

Iannarino

MARCH 14, 2023

A competitive analysis is essential in every industry, as there are typically many companies selling the same products or services. But it is your obligation to identify your competitors and develop sales strategies that allow you to beat them in a contest for your ideal customers. You don’t want to lose.

Service 278

Service Sell Product Customers 278

Iannarino

SEPTEMBER 19, 2024

One of the biggest mistakes that salespeople make is leading with their product. To understand why, you need to be aware of the four levels of value.

Product 239

Product Sales 239

Iannarino

DECEMBER 27, 2022

One way you can differentiate your products and services is by using a positioning statement. In a time when there are too many sales organizations chasing too few prospective clients , differentiation is difficult. Because most industries have a glut of competitors, your contacts believe what you sell is a commodity.

Contact 274

Contact Clients Prospecting Service 274

Iannarino

FEBRUARY 3, 2023

The more you focus on selling your products and services, the more you lose deals. They now resist the self-oriented legacy approach to sales, which are typically designed by a marketing team. When your sales conversation doesn't create value for your prospect, it provides a poor and inadequate B2B sales experience.

Sales Experience 270

Sales Experience Contact B2B Sales 270