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How to make the jump from product-market fit to platform-market fit

Martech

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

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What's a Good Profit Margin (& How Do I Calculate It)?

Hubspot

To gain a solid understanding of your company’s bottom line, the profit margin is an essential data point. Profit margin measures what percentage of your company’s net income comes from sales. Use the following formula to calculate the profit margin for your business. of sales into profit.

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How to use project management data to inform your marketing hiring strategy

Martech

high complexity with high-profit margins)? Or will you take on creative marketing production (i.e., low complexity, low-profit margins and high volume)? Dig deeper: Unifying projects and products: The power of program management in martech Email: Business email address Sign me up! Processing.

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How marketers can go beyond random acts of AI and why they should

Martech

However, they do so without identifying the real bottlenecks in content production or thinking through a cohesive plan for how content drives engagement, leads or conversions. For example, let’s say your goal is to reduce the time required to generate a new piece of content and improve productivity.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Ways to Increase Profit Margin. If you want to improve your profit margin, you can't go in blind.

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5 Interesting Learnings from Doximity at $550,000,000 in ARR

SaaStr

It now sells 3 products, leading to 126% NRR from its top customers. #5. Especially with those profit margins. Durable 36% Compounded Growth In 2019, Doximity was doing $86m ARR. Fast forward to today, it’s at $550m ARR. Not every year was a total blow-out.

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How to Implement an AI Pricing Strategy, and Why You Should

Hubspot

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. It can help them to be resilient to changing market conditions, and achieve their profitability goals. Up to 40% decrease in promotional spend.

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