Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. Here’s why it matters and how it can be done.

GTM 101

GTM Product Strategize Drivers/motivators 101

ClickFunnels

JANUARY 30, 2022

The post 4 Proven Marketing Strategies For Selling A Product appeared first on ClickFunnels. It’s not enough to have a great product. As Gabriel Weinberg, the founder and CEO of DuckDuckGo, put it in the book he co-authored with Justin Mares, “Traction” : “Almost every failed startup has a product. Promote your podcast.

Product 222

Product Sell Promote Launch 222

Veloxy

JANUARY 2, 2024

Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place. Get Your Free Ebook What Is Sales Productivity?

Product 246

Product Territory Objectives and Key Results Sales 246

Sales Pop!

DECEMBER 10, 2024

Whether your team is drafting pitches, meeting and negotiating with clients, processing orders, or upskilling, theyre likely using digital devices that are now linked to workplace eye health issuesthe kind that can worsen their job satisfaction, productivity, and overall well-being.

Angle 206

Angle Education Negotiate Sales 206

Martech

JANUARY 10, 2025

Salesforce Agentforce is used to create AI agents that can boost productivity by assisting with a range of routine tasks. The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management.

Retail 122

Retail Launch Appointment Promote 122

Sales Pop!

APRIL 25, 2024

You’ll explore 7 effective marketing & promotion hacks that will turn your content into a DISCOVERY MAGNET!!! Irresistible titles PIQUE people’s interest & make them want to learn more about your services or products. Delve in to get your content the attention it truly deserves! Consistency is the key!!!

Promote 130

Promote Engineering User Experience Education 130

Martech

OCTOBER 2, 2024

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. Promotions. The deals ads module promotes discounts and sales events to users in their Home Feeds.

Campaign 116

Campaign Promote Price Conversion 116

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. Email 2: Value-driven content showcasing product benefits. Detail specific product features or benefits. Link directly to valuable resources or product pages. Explicitly include images or details of the products left behind.

High impact 105

High impact Click Through Rate Non-Profits Promote 105

SaaStr

DECEMBER 19, 2024

Of Product. Launch a truly great second product. All the best are now multi-product. Promote your best, and give extra grants to the best. Promote your top few ICs, and if you can, promote a Director to VP. And whether you promote them or not, get extra stock grants to your Top 10% hires. More here.

E-commerce 114

E-commerce Healthcare Promote Launch 114

Salesforce

OCTOBER 1, 2024

There’s a vast range of products to juggle, and sales can be unexpectedly impacted by quick-changing external forces like cultural phenomena and weather. And you can ask AI for what-if analysis on what to stock, how much to order, how to price merchandise, and how to promote the items. Of course, Halloween sales can be challenging.

Retail 105

Retail Promote Sales Follow-up 105

Martech

SEPTEMBER 13, 2024

Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Remember, you don’t want to dilute any promotions. It’s a give-and-take: you provide the customer with regular tips and information about your product and service.

A/B testing 132

A/B testing Strategic planning Campaign Strategize 132

SaaStr

DECEMBER 20, 2024

Enabling and coaching reps on product positioning, systems, and ICP. Make sure that your frontline managers are in lockstep with product on how any new products or features work. Consistent Learning & Development Regular product and pitch certification. Driving revenue through acquisition, expansion, and retention.

Pitch 105

Pitch Promote Sales Pipeline 105

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

Niche 98

Niche Retail Promote Follow-up 98

Martech

AUGUST 6, 2024

But it’s clear that consumers of all ages expect to have the choice to engage with brands, regardless of whether it’s a simple product or a more complex process like filing an insurance claim. But in an effort to promote good health, Aflac offers an annual wellness benefit.

Promote 112

Promote Trust Referrals Service 112

Search Engine Land

JULY 23, 2024

Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Promotional emails: Sending offers and promotions to drive sales. Processing.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Martech

OCTOBER 9, 2024

Chrome and Android: Splitting off these products could disrupt their open-source models and impact various industries. Search distribution: Restrictions on how Google promotes its search engine could create friction for consumers and harm businesses.

Government 118

Government Legal Promote Engineering 118

Search Engine Land

AUGUST 20, 2024

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Highlighting audience testimonials of the product in use in different settings and scenarios. AI Overviews (they’re sticking around, after all). Optimizing non-Google properties.

CTR 100

CTR Cross-sell Promote Presentation 100

Sales Pop!

MARCH 12, 2025

Run Ad Campaigns to Promote Learning Opportunities To capture traffic on eLearning content, aggressive promotion will be needed. Certifications give credibility to the learners, who become living promotions for the brand as they post about their achievements on LinkedIn or other platforms.

Lead generation 130

Lead generation Process Education A/B testing 130

Martech

SEPTEMBER 13, 2024

Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Sales Development Representative engages with potential leads 24/7.

Launch 111

Launch Pitch Represent B2B 111

Sales Pop!

OCTOBER 21, 2024

Discounts and promotions can lure you into buying items you wouldn’t typically need, or in quantities that are impractical. From digital coupons to exclusive promotions, these programs are meant to provide various ways to save, but many shoppers overlook them.

Price 130

Price Sales Promote Up-sell 130

Veloxy

JUNE 7, 2021

Email marketing might be an effective way to promote your business. The phrase “a personal note” conveys the sense of something essential and personal instead of promotional. Instead of sending sales promotions, you turn email marketing on its head and ask what you can do for your customer. #5:

Promote 300

Promote Launch Technique Sports 300

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. However, some of these same product categories were in big demand during Prime Day. A full $7 billion of sales went through mobile devices, marking an 18.6%

Retail 119

Retail Promote Growth Launch 119

Martech

JULY 29, 2024

For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. It’s where you build your online presence, including product pages, blog posts, and landing pages. This ensures that the content is visually appealing and consistent with the brand’s identity.

Objectives and Key Results 113

Objectives and Key Results Customer Relationship Management CRM Technology 113

Search Engine Land

SEPTEMBER 11, 2024

The update introduces a taller gray background for ads, accompanied by a “Sponsored” label and subtitles like “Promoted products” or “Promoted results.” Google is experimenting with a new way to make ads more distinguishable in its search results. What it looks like.

CTR 93

CTR User Experience Promote Presentation 93

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” By partnering with product development, marketing provides critical insights and competitive intelligence to inform product strategy. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S.

Growth 116

Growth Entertainment Sports Strategize 116

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation. If not, you have work to do.

Promote 122

Promote Represent Technology Technology 122

Search Engine Land

AUGUST 22, 2024

Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in Switzerland, aiming to ensure that only compliant and licensed entities can promote their services. Why we care.

Legal 81

Legal Promote Trust Meeting 81

SaaStr

JANUARY 3, 2025

You may think competition matters, but a great head of engineering and product will outpace the competition. Our head of product, head of engineering, like pretty much everybody in leadership. Internal promotions carry much lower risk than external hires. See if learn the product. Nothing else matters.

Promote 116

Promote Growth Drivers/motivators Engineering 116

Martech

JULY 23, 2024

Product lifecycle management: Handling seasonal and discontinued item images Marketers have a unique stock imagery issue because they have to manage hundreds of thousands of images licensed to them by vendors of products they sell and/or produced by them. For products that are used on a schedule(e.g.,

Legal 110

Legal Government Promote Campaign 110

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. This allows us to understand our customers better and tailor their experiences.

Customers 110

Customers A/B testing B2C Cross-sell 110

Heinz Marketing

SEPTEMBER 10, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B businesses constantly look for ways to be more productive, more competitive and therefore more profitable. That engagement drives productivity and overall business success. Promote work-life balance. That is what drives them and why they exist.

B2B 105

B2B Drivers/motivators Healthcare Promote 105

Sales Gravy

NOVEMBER 14, 2024

Engagement and Word-of-Mouth: The interactive and educational nature of DrinkCurious’s tastings fostered memorable experiences that spurred word-of-mouth promotion, leading to increased client requests. By helping people understand the product, DrinkCurious creates a shared experience that builds rapport and leaves a lasting impression.

Entertainment 98

Entertainment Education Clients Relationship building 98

Martech

OCTOBER 24, 2024

Promotional SMS messages communicate a special offer or a new product to consumers. Not getting express promotional SMS content opt-in. Sending general promotional content at high volumes. Other common deliverability errors include: Setting up the wrong number type for their usage need.

Legal 121

Legal Campaign Promote Contact 121

Martech

JANUARY 9, 2025

Omnichannel promotion planning with real-time redemption to deliver offers, digital payment and gifting to all customers across all channels. Metrics that track promotion performance, linked to financial systems to measure ROI. Dig deeper: SAP Emarsys launches AI Product Finder Email: Business email address Sign me up!

Retail 105

Retail Launch Territory Promote 105

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care.

Price 112

Price CRM Launch Follow-up 112

Search Engine Land

AUGUST 22, 2024

Segmentation by best sellers, product attributes, location, profitability and user type. A comprehensive product matrix approach. If you have a relatively small product catalog and a low variance of pricing/margins on your best sellers, there will be less or a need to segment. This is often the case with D2C accounts.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85