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How to navigate the shift from Product-Led Growth to Enterprise

Sales Hacker

Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. Common pitfalls: Resource allocation conflicts: Enterprise and PLG teams require different marketing, sales, and product support creating an internal tug-of-war. Striking a balance is tough.

Growth 79
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The Mining Industry’s Digital Transformation Represents a Significant Leap Toward Enhanced Sustainability and Operational Efficiency

Sales Pop!

This opens the possibility of attaining the holy grail of increased productivity with reduced expenditure. In addition autonomous systems can increase productivity, reduce cost as well as reducing risk. By being more data-driven it is possible to synchronize operations with strategic goals in ways not possible in the past.

Represent 156
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How wisdom makes AI more effective in marketing

Martech

Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product. The product aims to enhance productivity but requires significant upgrades and retraining.

Consult 125
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Google phasing out Smart Campaigns in favor of Performance Max

Martech

Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions.

Campaign 122
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Who Is This Important To?

Partners in Excellence

If selling reduction in admin time/tasks represents a few percent of their overall expenses, they may have bigger fish to fry. For example, if we are selling software technologies, while IT may be key, it represents a net incremental expense to them. What if we could save them money or improve their productivity by $10M.

Represent 124
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Rethinking SEO: Build Products, Not Just Content

Sales Hacker

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Rethinking SEO: Build Products, Not Just Content When people hear the word “content,” they often think of the typical forms like blog posts or articles. SEO is no longer just a marketing tactic – it’s a product strategy.

Product 65
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Customer for Life

Sales Pop!

For when two people bask in a relationships initial courtship, that romantic time is represented by both parties bringing their very best to their future partner, hoping to be viewed positively in every way. Truthfully, if you think about it, whats important in account relationships is the same as in relationships between people.

Customers 183