Sales Pop!

AUGUST 19, 2022

Since retailers get most of their business from local consumers, it’s important for them to know where they are and what they are buying. The retail industry had taken a huge hit during the pandemic but is steadily recovering now. No matter how much eCommerce grows, retail stores are here to stay. Site selection.

Retail 215

Retail Real Estate Up-sell Follow-up 215

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. This should make it easier for customers to find products nearby. Key updates: Shopping trends insights.

Campaign 125

Campaign Retail Product Customers 125

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. But last year, the National Retail Federation estimated the U.S. What’s the scariest thing about Halloween?

Retail 105

Retail Promote Sales Follow-up 105

Martech

NOVEMBER 27, 2024

retail site visits across 18 product categories. Practically speaking, this is the first year retailers are using AI agents for streamlined customer experience. Adobe found that traffic to retail sites from genAI-powered chatbots skyrocketed 1,700% for the first three weeks of November 2024 versus the same period in 2023.

Sports 121

Sports Retail Start-ups Up-sell 121

Search Engine Land

SEPTEMBER 3, 2024

Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible.

Product 75

Product Retail Campaign Conversion 75

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. However, some of these same product categories were in big demand during Prime Day. A full $7 billion of sales went through mobile devices, marking an 18.6%

Retail 119

Retail Promote Growth Launch 119

Veloxy

JUNE 2, 2022

Let’s see what 5G is poised to do in the healthcare, retail and manufacturing industries. Enhanced connectivity of several devices throughout the supply chain means improved product tracking. 2: More Personalized Retail Experience with 5G. 1: Healthcare – Delivery Optimization by 5G. Conclusion on The Impact of 5G.

Healthcare 147

Healthcare Manufacturing Retail Pharmaceutical 147

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 119

Retail Networking B2C Campaign 119

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. trillion in 2024 to $8 trillion by 2027.

Customers 115

Customers Retail Represent Contact 115

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Shop easily with Lens. Processing.

Retail 121

Retail Launch Price Engineering 121

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S.

Retail 117

Retail Campaign Technology Technology 117

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

Retail 117

Retail B2C Manufacturing B2B 117

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 117

Retail Networking Customers E-commerce 117

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. YouTube was the only major platform that saw an increase.

Click Through Rate 115

Click Through Rate Retail Sports Growth 115

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.” It’s worth noting that only 1% of marketers in this survey were on the fence about AI’s impact on retail media. Personalization.

Retail 119

Retail Commission Networking Technology 119

Martech

JANUARY 12, 2024

On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. They can have “helpful and nuanced” conversations with shoppers looking for products, and make suggestions based on a shopper’s preferences. Get MarTech! In your inbox.

Retail 125

Retail Appointment CRM Technology 125

Martech

NOVEMBER 21, 2024

AI will augment the digital shopping experience, not just through tailored product recommendations but also with AI agents, effectively doing the consumer’s shopping for them. Schwartz is director of consumer insights and strategy, retail and consumer goods, at Salesforce. billion global shoppers, 1.6 How AI provides the assists.

Retail 107

Retail Sales Launch Service 107

Martech

AUGUST 20, 2024

Products exclusively aimed at adults, like cars and many healthcare products, are not going to find a natural home on a children’s channel. The verticals that take up ad space on a channel of this kind are fairly predictable: Retail. Brands that do fit that environment might find these results interesting.

Healthcare 114

Healthcare Retail Product Process 114

Martech

AUGUST 1, 2024

The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. The company expects revenue growth next quarter to be between $38.5 Email: Business email address Sign me up! Processing.

Retail 113

Retail Represent Growth Price 113

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech.

Retail 106

Retail Launch Campaign Contact 106

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 116

Retail Networking Customers E-commerce 116

Martech

NOVEMBER 21, 2024

This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience. This allows retailers to answer shoppers’ questions about products. Bluecore , acquired the AI Shopping Assistant, alby.

Retail 108

Retail Launch Manufacturing Campaign 108

Martech

JULY 23, 2024

The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC). As the NCPC states, counterfeit products can cause “fires, skin rashes and even death.” Brands today face a new and formidable threat: AI-powered dupes.

E-commerce 119

E-commerce Legal Pharmaceutical Trust 119

Martech

MARCH 18, 2024

Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data. The statistics are based on a survey of 1,300 retailers by Salesforce and the Retail AI Council. Facing challenges. Why we care. In your inbox.

Retail 108

Retail Customers Process Product 108

Salesforce

JULY 18, 2024

Even those who offer physical products, like food or gas retailers, can benefit from digital expansion and marketing tactics. With the data all in one place, they could increase customer margins while cross-selling and upselling their hero products by building sophisticated customer management and data capabilities.

A/B testing 97

A/B testing Retail CRM Strategize 97

Martech

JANUARY 9, 2025

When consumers search for products online, they might find hundreds or even thousands of options. Smarter search results Companies like Etsy are using AI to show a smaller, better list of products that match the search more accurately. eBay uses visual search capabilities to help customers find products.

Customers 110

Customers Retail Price Technique 110

Martech

SEPTEMBER 5, 2024

It’s been a bad week for Microsoft’s AI products. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. On Tuesday, the Wall Street Journal reported that many games don’t work on the company’s new Copilot+ PCs.

Retail 107

Retail Gaming Campaign Engineering 107

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. Consumers are interested in how retailers are using these tools. The full report can be read here (registration required).

Retail 125

Retail Campaign Technology Technology 125

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. retail brands must be present, helpful and authentic online.

Retail 113

Retail Trust Networking Presentation 113

Cerebral Selling

DECEMBER 5, 2024

Solution options are exploding: A seemingly endless supply of new products (along with their marketing) continues to flood the market. For example, in the marketing technology space alone, the number of products has increased by a jaw-dropping 9304% since 2011! That’s a compound annual growth rate (CAGR) of 41.8%

Pitch 130

Pitch Sales Retail Technology 130

Martech

OCTOBER 1, 2024

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Marketers provide inputs like goals, budgets and product feeds and Advantage+ takes over from there. With stricter limits on third-party data, tech giants are tightening control over ad systems.

Retail 119

Retail Campaign Drivers/motivators Launch 119

Search Engine Land

OCTOBER 7, 2024

Retailers should not underestimate the importance of an omnichannel strategy: A 2024 report shows that 75% of shoppers use both digital and physical touchpoints throughout their customer journey. Businesses can list local products on one of the world’s largest marketplaces while fulfilling orders within hours.

Retail 73

Retail Cross-sell Gaming Networking 73

Salesforce

MARCH 14, 2024

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful. What do shoppers want next?

Retail 110

Retail Objectives and Key Results Trust Start-ups 110

Martech

JANUARY 9, 2025

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. Jellypod aims to simplify podcasting by assisting creators with all aspects of production, from ideation to final edits and publishing. PearlMountain Limited released an update to its video creation platform, FlexClip.

SQL 111

SQL Retail Launch Campaign 111

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Retailer audiences offer valuable data for acquiring new customers.

Government 115

Government Retail Manufacturing Trust 115

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Retail as the ultimate brand ambassador For years, retail KPIs have focused on revenue per square foot. Wayfair is also expanding its physical retail footprint to enhance customer engagement and brand presence.

Retail 77

Retail Drivers/motivators Launch Up-sell 77