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How to Improve Your Sales Support Model through Tech Solutions

CloserIQ

If you acquire technology by committee you risk the final product becoming a compromise. Some possible sales metrics to look into could be: contact ratios, connection rates, sales growth, sales targets, sales to date, lead conversion, product performance, cannibalization, sell-through, sales per rep and average purchase value.

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Your Marketing Site Really Should Be Even Better Than Your Product

SaaStr

Than your actual product. Because the good VPs of Marketing know something: Your marketing site should be even better than your product. But then, the product gets richer. A few simple thoughts: Get your exec team around the table and just ask: “Is our marketing site better than our product?” Are you sure?

Product 135
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Product-Led Growth: The Strategy Everyone Is Watching

Heinz Marketing

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. A product-led approach is holistic.

Growth 119
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3 Core Sales Support Services Your Agency Needs To Offer

Hubspot

Offering sales support services in addition to more traditional content strategy helps agencies deliver tangible ROI to their clients throughout the sales funnel. In fact, sales enablement services are often so effective, agencies are able to increase client retainers. 3 Sales Support Services to Offer Clients.

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Unlock the real value of genAI in martech

Martech

Or what about Brainfish to help users self-learn about your product at scale in a contextual way? Sales reps might save time on creating presentations with SlidesAI and spend more time on customer visits. Automating repetitive tasks boosts productivity and reduces costs. AI sales support. Scalability.

Niche 121
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How to align teams early with a strategic event workshop

Martech

Sales and events aren’t even on the same page. Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. By positioning the event as a way to meet late-stage prospects and accelerate deals in the pipeline, sales went from reluctant participants to some of the event’s biggest champions.

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Persuade Your Customers by Labeling Them

Cerebral Selling

In a selling context, there are many ways the labeling approach can be used to align your product or service with the behaviors, beliefs, and values of your customers. We believe when it comes to your investment, the experience is the product, so we focus just as much on post-sale support as we do on our solutions.”

Customers 260