Sales Pop!
JANUARY 25, 2025
Selling online isnt what it used to be. Theyre looking for something anything that sets one product apart from the rest. This is where product differentiation comes in to save the day. Done right, it positions your product as the clear choice in a sea of alternatives. And if they dont see it, they move on.
Anthony Cole Training
JULY 19, 2024
The concept of cross-selling tends to evoke skepticism and wariness. Pushing product is often another term used for cross-selling & up-selling strategies. Let’s explore why this skepticism about cross-selling exists.
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Partners in Excellence
JANUARY 13, 2025
His strategy to engage the CRO was to lead with AI and the capabilities it enabled in the product he was selling. “I get it, his company sells software products, and they are making a big deal about AI, but is that the reason he should want to talk to you? The post AI Isn’t The Selling Point!
Martech
SEPTEMBER 20, 2024
Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact.
Understanding the Sales Force
NOVEMBER 26, 2024
When selling, your choice of words are very important and you must always speak with that degree of specificity! ” Them there’s some really great rules for selling but if you’re going to break a rule, make sure it’s not sales process! Not A Dog Night, or a Dog Fight, or a Night, or a Dog, but Three Dog Night.
SaaStr
DECEMBER 19, 2024
Salesforce, Nov 2024: We're hiring 1,000 new sales execs to sell AI! in sales to sell AI. It doesn’t sell itself. They know they can sell it, and they need to sell it now. Well that must have gone well as Salesforce is now hiring 2,000 (!) But we all know enterprise software. Not really. SaaS is Back.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind. How to streamline and power up your product launches. Strategies to increase buyer relationships through virtual selling.
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Even companies who are already down the path to transformation, or were “born in the cloud,” will need to change in order to succeed in a world where simply offering their products on a subscription basis is no longer enough to have a competitive advantage. Sell outcomes. Become data-driven. Optimize for the customer life cycle.
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You can have the best product in the world, but if your front-line sales teams do not know how to get that product into the hands of your customers, you’re in trouble. It’s time to stop forcing your teams to fend for themselves, and start equipping them with tools that will help them sell more products.
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