Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. Here’s why it matters and how it can be done.

GTM 101

GTM Product Strategize Drivers/motivators 101

SaaStr

NOVEMBER 20, 2024

At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully. With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale.

Product 104

Product GTM Legal Launch 104

Sales Pop!

NOVEMBER 8, 2024

In particular, the Philippines—a leader in outsourcing and customer service—has embraced AI technologies in its call centres, optimising efficiency while maintaining the crucial human touch. According to a study by McKinsey, businesses that use AI to streamline sales processes report a 40% increase in productivity.

Sales 233

Sales Technology Technology Conversion 233

Sales Pop!

NOVEMBER 4, 2024

There’s the risk that their products and services could become irrelevant. There are ways to prepare for those types of risks: Know your niche audience Think outside the box Look for ways to cut costs without cutting quality Stay one step ahead of the competition There are also risks that insurance products can mitigate.

Niche 225

Niche Growth Product Service 225

Sales Pop!

DECEMBER 4, 2024

So, market your products or services as gifts. People are also embracing the magic of the holidays, so tweak your products and services to fit in with the magic. Instead of reinventing the wheel, take what’s happening around you and harness its power. The holidays are magical. People are in the spirit of giving.

Launch 212

Launch Campaign Presentation Service 212

Salesforce

AUGUST 6, 2024

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. This enables more precise audience targeting, and helps marketing teams bring products to market faster.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Sales Pop!

FEBRUARY 3, 2025

If youre looking for new ways to increase your sales, you may be considering subscription-based products or services. Monthly Payment Examples Most Americans pay monthly for services, whether they consider them subscriptions or not. Then you can consider whether you have what people need or want or if you could shift to that.

Drivers/motivators 168

Drivers/motivators Consult Sales Service 168

Martech

SEPTEMBER 13, 2024

Service Agent replaces chatbots in handling customer service and replaces chatbots. Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles.

Launch 113

Launch Pitch Represent B2B 113

Martech

JANUARY 14, 2025

Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. It also lowers the business’s sales costs.

B2B 130

B2B Customers Objectives and Key Results Cross-sell 130

Cerebral Selling

DECEMBER 5, 2024

Solution options are exploding: A seemingly endless supply of new products (along with their marketing) continues to flood the market. For example, in the marketing technology space alone, the number of products has increased by a jaw-dropping 9304% since 2011! That’s a compound annual growth rate (CAGR) of 41.8%

Pitch 130

Pitch Sales Retail Technology 130

Martech

JANUARY 10, 2025

Salesforce Agentforce is used to create AI agents that can boost productivity by assisting with a range of routine tasks. Self-service order servicing options allowing customers to conversationally update order information like payment or shipping details. ” The new skills available include: Order management. Why we care.

Retail 124

Retail Launch Appointment Promote 124

Martech

AUGUST 6, 2024

How do these shifts in behavior impact a more complicated service like insurance? That means the right message, or the right service, over the right channel impacts referrals and grows brand appreciation. But there is a firm line between marketing to new and existing customers and customer service for incoming claims.

Promote 113

Promote Trust Referrals Service 113

Martech

OCTOBER 22, 2024

Email interaction Opening emails is valuable, but actions like clicking through to your site or engaging with a product demo indicate stronger intent. In the same way, those with job titles that are relevant to your product offering should be prioritized. Conversely, lower points should be given to leads outside your service area.

Cross-sell 118

Cross-sell Lead generation GTM Territory 118

Search Engine Land

JULY 25, 2024

The most common definition is the total number of people who could possibly use a product or service. Align activities to these messaging goals, depending on whether your product is deemed essential, luxury, postponable or expendable. Essential products are often price-sensitive during a downturn.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Martech

DECEMBER 11, 2024

He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year. “So we have that in our products now. “We have a 55-seat customer service center at Gosport on the south coast of England. We had earlier met with Mitel CMO Eric Hanson.

Customers 109

Customers Contact Service Represent 109

Heinz Marketing

AUGUST 9, 2024

Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

AUGUST 12, 2024

How it helps you Sales, marketing and service teams can safely manage sensitive data, creating a comprehensive and unified customer profile to improve operational efficiency and customer interactions. By streamlining the calling process, sales and service teams can step up their productivity and reduce time spent on administrative tasks.

CRM 118

CRM Pipeline Contact Conversion 118

Martech

SEPTEMBER 27, 2024

The final rule, which was announced in August, goes beyond a prohibition on fake product reviews. People rely on online reviews to make informed purchases and compare products. But it also includes: Reviews and testimonials by people who did not have actual experience with the business or its products or services.

Commission 116

Commission Legal Gaming Represent 116

Salesforce

OCTOBER 2, 2024

There are several benefits of AI for small businesses, including: Improved customer service Our research shows that 65% of customers now expect companies to adapt to their changing needs and preferences. Start here Why small businesses should embrace AI With the growth of AI, consider it a bonus for your small business.

Customer Relationship Management 122

Customer Relationship Management Education CRM Relationship Management 122

Martech

NOVEMBER 21, 2024

On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. And is customer experience really reducible to the service (or support or success) experience? The first thing to know is that the Institute is product-agnostic. “Product, sales.

Customers 144

Customers B2C Service Clients 144

Salesforce

OCTOBER 3, 2024

Just-in-time (JIT) inventory management is a streamlined inventory management philosophy that aims to minimize inventory waste and optimize production efficiency. JIT operates on a fundamental principle: Produce goods only when needed to avoid excess inventory and optimize production processes.

Manufacturing 111

Manufacturing Transportation Technique Meeting 111

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Product detail pages.

Customers 103

Customers Sell Campaign Engineering 103

Martech

OCTOBER 3, 2024

It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. Higher lifetime value They often spend more overtime, buy more across your product lines and are less price-sensitive, contributing to higher customer lifetime value. What’s emotion got to do with it?

Drivers/motivators 135

Drivers/motivators Customers Trust Price 135

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

B2B 122

B2B Non-Profits CTR Click Through Rate 122

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. The prompt was to write a sales email for a new product in the pickleball industry. The research seems to have come true.

Campaign 130

Campaign Launch Gaming Sports 130

Martech

JULY 19, 2024

Professional services and other revenue: $13.6 HubSpot was having a problem with customers downgrading their HubSpot product tiers (most likely to save money). Free users are upgrading to starter products. Where things are going well for Salesforce Big customers are buying multiple products. SMB products are growing.

Cross-sell 113

Cross-sell Growth CRM Up-sell 113

SaaStr

APRIL 9, 2025

But a reminder of how critical being multi-product is to scaling. #5. 30% of All Customer Expansions Involved AI Products. Professional Services is $700 Million, or About 8% of Revenue Workday like Salesforce needs to do a ton of services to get deployments going, but they mostly outsource is to third parties. Not always.

Profit margin 112

Profit margin Non-Profits B2B CRM 112

Anthony Cole Training

AUGUST 16, 2024

Every business that has ever been started has done so by wanting to position its products or services on a continuum between the two extremes of value and price. Some businesses (think Apple, Ritz Carlton) are focused on delivering a high value experience. Most businesses land somewhere in the middle.

Price 338

Price Sell Service Product 338

Sales Pop!

DECEMBER 10, 2024

Whether your team is drafting pitches, meeting and negotiating with clients, processing orders, or upskilling, theyre likely using digital devices that are now linked to workplace eye health issuesthe kind that can worsen their job satisfaction, productivity, and overall well-being. As a result, over 43% of them report worsened eye health.

Angle 205

Angle Education Negotiate Sales 205

Martech

JANUARY 9, 2025

Patel added: In 2025, AI will be woven into the fabric of everyday customer service operations including AI agents that have natural voice capabilities and the ability to act on customer requests. “In 2025, AI investments will shift decisively from experimentation to execution, said Megh Gautam, Chief Product Officer at Crunchbase.

Drivers/motivators 126

Drivers/motivators Represent Contact Campaign 126

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. They are the same product but with different tiers of functionality. Fewer employees, tighter budgets? Sky-high expectations and stiff competition? Also, check.

Territory 126

Territory Launch Growth Contract 126

Martech

OCTOBER 8, 2024

Also, because we use the paid service that has been trained with our own information, everything Chad produces is inspired by our work, not by whatever he picks up from outside sources. The campaign goal We wanted to persuade more people to view and order their personalized products. We used orders as our success metric.

A/B testing 127

A/B testing Drivers/motivators Campaign Clients 127

Salesforce

DECEMBER 2, 2024

When you run a small business or startup, you may feel like you need to be great at sales, marketing, finance, and customer service, right? As you work through topics like marketing and customer service, you earn badges and points to track your progress. You’re not alone. It’s what brings people back and gets them talking about you.

CRM 106

CRM Technique Finance Start-ups 106

Sales Gravy

NOVEMBER 7, 2024

The staffing industry presents unique challenges, as selling intangible services such as staffing solutions requires resilience and the ability to manage client skepticism. Navigating the Challenges of Selling Services In certain sectors, such as the staffing industry, selling services can present unique challenges.

Cold Call 103

Cold Call Clients Trust Up-sell 103