Salesforce

AUGUST 6, 2024

To jumpstart growth, Sandstone has expanded its product portfolio, and has decided to break into the more lucrative commercial real estate market. Market more effectively with AI Now that Sandstone has started to tackle costs, the next move in its transformation is finding new sources of revenue. But Sandstone needs to act fast.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

NOVEMBER 27, 2024

ecommerce sales were up 9.6% retail site visits across 18 product categories. And, not only have they started earlier than previous years, but many are comparison shopping and looking to take advantage of the best deals. 1-24, up 11.4% billion, up 13.4% billion, up 16.8% billion, up 7.2% Why we care.

Sports 123

Sports Retail Start-ups Up-sell 123

Sales Pop!

FEBRUARY 3, 2025

If youre looking for new ways to increase your sales, you may be considering subscription-based products or services. Offering Subscriptions that Make Sense Not every product or service makes sense as a subscription. Homeownersespecially ones with childrenmay find they need paint touch-ups more frequently than they had anticipated.

Drivers/motivators 168

Drivers/motivators Consult Sales Service 168

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. There’s a vast range of products to juggle, and sales can be unexpectedly impacted by quick-changing external forces like cultural phenomena and weather. Bewitch shoppers for Summerween, October, and in between Plan ahead and start early.

Retail 105

Retail Promote Sales Follow-up 105

Search Engine Land

JULY 25, 2024

OpenAI today announced SearchGPT, its long-awaited search product. ” OpenAI shared some videos of the “faster and easier” SearchGPT experience: It starts with a search box asking you, “What are you searching for.” We first heard about OpenAI’s plan for a search product in February.

Launch 128

Launch Start-ups Closing Product 128

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Example: Start with an initial invite highlighting what they’ll learn and why it’s worth their time.

Appointment 117

Appointment Follow-up Contact Start-ups 117

Martech

SEPTEMBER 30, 2024

Buckle up as we navigate this new frontier in marketing innovation. Executives, leaders and doers should ask themselves a few key questions: What happens when your competitors can produce content with a threefold productivity improvement? Better conversion rates across personas, segments, channels, industries and products.

Engineering 139

Engineering Management Consulting Start-ups Conversion 139

Martech

SEPTEMBER 20, 2024

These statistics confirm what I heard from many people I spoke with at the conference: Although nearly all marketers understand AI’s impact on marketing, they’re not quite sure where to start. For those who have started, they are falling into the trap of using AI for isolated tasks without a strategic framework. Processing.

Profit margin 127

Profit margin Objectives and Key Results Strategize Legal 127

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Up to two-thirds of respondents (66%) say AI is either very important or critically important to the success of their marketing over the next 12 months, per the 2024 State of Marketing AI report. But where to start? SEO AI can increase SEO productivity.

User Experience 137

User Experience Consult Start-ups Price 137

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. Sample account data.

Construction 117

Construction CRM Contact Follow-up 117

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. We’re starting to see the transition,” he said. Processing.

B2B 123

B2B Non-Profits CTR Click Through Rate 123

SaaStr

OCTOBER 16, 2024

The bar has gone up, and it’s not just in AI. Buyers are expecting much more from a product, and yes, AI is accelerating those expectations. So yes, while it’s true that challenges are real for those in the right-hand column above – overall cloud spend is still up 20%. Crowdstrike is up and still grew 35%.

B2B 128

B2B Legal Cross-sell Growth 128

Salesforce

OCTOBER 2, 2024

AI for small business is simply utilizing artificial intelligence solutions for remedial tasks that take up time and resources. Get AI for your SMB Get started with artificial intelligence (AI) for your small business and scale fast with the #1 AI CRM for SMBs. It will only get easier for you, from here on out.

Customer Relationship Management 122

Customer Relationship Management Education CRM Relationship Management 122

Sales Pop!

FEBRUARY 18, 2025

Similarly, in pursuing a prospect, sales teams work diligently to show responsiveness, attention to detail and follow-up in every transaction, hoping to enhance their reputation. Start by assembling your account team in regular sessions to develop honest evaluations and ratings of your performance in each of the areas. Go find it.

Customers 178

Customers Contract Networking Up-sell 178

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. Start with strategy The golden rule for establishing AI success metrics is to start with developing a clear strategy.

Clients 128

Clients Strategize Launch Technology 128

Sales Gravy

MARCH 18, 2025

If youve ever hired a sales class or tried to ramp up new hires in an industry with complex products or strict guidelines, youll relate to Gaiuss dilemma. But heres the catch: If new hires only focus on product and system knowledge for months, their pipeline remains empty. And yes, theres a risk of mis-steps.

Cold Call 85

Cold Call Commission Appointment Pipeline 85

Martech

NOVEMBER 5, 2024

Let’s dive into these often-overlooked emails with examples to help you get started. Video walk-through of the product Using video is a simple way to make your emails more engaging, convey information to customers more quickly and generate conversions faster. The benefits and features of the product. SIGN OFF PS. Check it out !

Campaign 117

Campaign Start-ups Pitch CRM 117

Heinz Marketing

AUGUST 9, 2024

Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases. How you can start leveraging AI Predictive Analytics: AI can predict future customer behaviors, allowing you to anticipate needs and respond proactively.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Salesforce

SEPTEMBER 12, 2024

Explore the Trust Zone inside the Trailblazer Forest to check out the latest security and privacy product demos and our new Cyber Challenge game activation! You’ll gain a deeper knowledge of security best practices and how to start securing your Salesforce data. Repair Shop: Fix vulnerable APEX code to get Codey’s van up and running.

Government 131

Government Gaming Trust Education 131

SaaStr

DECEMBER 31, 2024

So I caught up the other day with the CTO of a leading SaaS company with tens of thousands of customers, growing quickly. But it mostly is enhancing the classic product, near as I can tell. Even the best CTOs are just getting started here. The post Most SaaS Apps Are Just Getting Starting With AI. How will you get ahead?

B2B 132

B2B Start-ups Up-sell Sell 132

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. Optimizing your landing page experience.

CRM 116

CRM Campaign Niche Negotiate 116

SaaStr

JANUARY 8, 2025

It was started in 2014 when founders Daniel and Jonathan were working together at a delivery startup and experienced firsthand how slow background checks were slowing down worker onboarding. Whereas in usage-based you have to be laser-focused on making sure that your customers are going live, adopting, and using the product as intended.”

Objectives and Key Results 119

Objectives and Key Results Growth Engineering Quota 119

Salesforce

MARCH 6, 2025

Consider Your Use Case It all starts with understanding your Agentforce use case. Level up your AI learning Explore core AI concepts and see how to build a basic agent for key tasks. Get started now on Trailhead, Salesforce’s free online learning platform. Heres how were doing it at Salesforce, and how you can too.

UX 103

UX Engineering Start-ups User Experience 103

Martech

SEPTEMBER 19, 2024

Creating the base marketing calculators I started by building the calculators in a spreadsheet, just to make sure the math worked as a good ol’ sanity check. That’s when the real fun started. For me, the way around this was to start a fresh chat to reset the token limits. Email: Business email address Sign me up!

CTR 132

CTR Click Through Rate Lead generation Campaign 132

Salesforce

DECEMBER 2, 2024

Skill up your SMB & Startup Small and Medium Business Trends Report AI for Small Business: How to Choose Your Tech Stack Your Guide to AI for Small Business 5 Small Business Marketing Tools To Generate More Leads Reduce the need for outside help The more you know, the more you can do on your own.

CRM 106

CRM Technique Finance Start-ups 106

SaaStr

MARCH 16, 2025

Marketing channels need to be treated like products – they require iteration, cycles, and feedback to get right. And just like product development, they take time to mature into something stable and reliable. Follow the Pilot-Repeat-Enlarge Methodology Pilot : Start small with minimal investment. The problem?

Negotiate 99

Negotiate GTM Campaign Growth 99

SaaStr

NOVEMBER 14, 2024

I’ve now worked with or invested in ~35 successful start-ups beyond my own companies and I’ve watched a lot of VP hire train wrecks. The other huge benefit is it forces the VP to actually sort of start working before they start. Do it in Google Slides or Powerpoint, probably ideally. A little bit.

Start-ups 116

Start-ups Up-sell Consult Engineering 116

SaaStr

MARCH 13, 2025

Successful companies are running three motions simultaneously: Bottom-up developer adoption Top-down enterprise engagement Strategic partnerships And they’re doing it from Day 1, not sequentially like in traditional SaaS. Focus on Production Use Cases The key metric isn’t initial adoption – it’s production deployment.

Growth 111

Growth Strategic partnership Contract GTM 111

Martech

OCTOBER 8, 2024

Say hello to Chad When we started working together, I told our private instance of ChatGPT that his name is Chad, and my name is Katie. He helps us launch our work faster, reducing the time we spend spinning our wheels trying to find a good starting point for writing copy. Since then, Chad has become a valuable staff member.

A/B testing 128

A/B testing Drivers/motivators Campaign Clients 128

Martech

NOVEMBER 26, 2024

The high cost of marketing to the wrong crowd What seemed like an obvious marketing win ended up causing massive instability and nearly sinking the company. It all sets your company up to fail. It starts with looking beyond vague demographics and digging into the profitability of your customer base.

Customers 126

Customers Price Up-sell Start-ups 126

SaaStr

FEBRUARY 3, 2025

Think Shopify, Lyft, and Square bringing in grown-up CFOs and prepping for IPO – that’s what happened at Stripe. You have enough product maturity to actually serve enterprise needs – not just feature requests you can handle “soon.” In 2019, top SaaS companies spent 50-55% of revenue on sales and marketing.

Hospitality 111

Hospitality Price Manufacturing Engineering 111

Martech

SEPTEMBER 12, 2024

It’s an overwhelming number that no one can keep up with. Even the Wild West, however, had to grow up and mature. Integrating more features naturally drives customers to the platform and the core CRM product. Dig deeper: Martech’s moment of truth: Why product excellence beats slick sales pitches Who will be the losers?

Technology 107

Technology Technology CRM Campaign 107

Martech

SEPTEMBER 13, 2024

Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Email: Business email address Sign me up! Processing.

Launch 114

Launch Pitch Represent B2B 114

Martech

MARCH 12, 2025

This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Send instantly upon sign-up. Email 2: Value-driven content showcasing product benefits. Detail specific product features or benefits. Link directly to valuable resources or product pages.

High impact 106

High impact Click Through Rate Non-Profits Promote 106

Martech

SEPTEMBER 13, 2024

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. It’s a give-and-take: you provide the customer with regular tips and information about your product and service.

A/B testing 134

A/B testing Strategic planning Campaign Strategize 134

SaaStr

DECEMBER 25, 2024

I know many are talking about AI fueling 1 person, $1B start-ups. If you are sales-driven, youll usually stall out at $1.5m-$2m in ARR or so if you dont start growing the team to the next level, The First 50. or so at the very latest, youll need to start hiring dedicated customer success professionals.

Quota 105

Quota Networking Start-ups Growth 105

Salesforce

OCTOBER 3, 2024

Just-in-time (JIT) inventory management is a streamlined inventory management philosophy that aims to minimize inventory waste and optimize production efficiency. By producing goods only as needed, JIT helps businesses reduce holding costs, improve cash flow, and free up valuable storage space.

Manufacturing 111

Manufacturing Transportation Technique Meeting 111